Frequency540 Hires Larry Byrne to Lead Production Department

Frequency540 (FQ540) has hired award-winning production veteran Larry Byrne to lead the digital agency’s production practice. Byrne will report into CEO Andrew Swinand and partner closely with Suzanne Michaels, who runs the creative department.

Byrne will lead content production for all of Frequency540’s clients, which include U.S. Cellular, Lincoln Park Zoo and SunPower. His focus: scaling the agency’s content personalization practice, which uses data to inform one-of-a-kind experiences for unique audiences.

Byrne has led global and integrated production teams for many brands, including SC Johnson, Dove, BP, Miller Brewing and Sears, overseeing initiatives in digital, film, social, print and radio.

“Larry brings a rare combination of progressive thinking, resourcefulness and craftsmanship to our team. Even when it’s never been done before, Larry finds a way to make it happen. He will undoubtedly be a critical asset to Frequency540 as we expand our personalization offering,” said Swinand.

Byrne says his role is a chance to shape the future of creative content. “Technology has made it possible to tailor unique messages for individuals, but it’s meaningless if it’s not personal. Frequency540 gets this.”

Before joining FQ540, Byrne was Chief Production Officer for Ogilvy‘s Chicago office, where he led content production across all media. He also oversaw Eyepatch, Ogilvy’s in-house production facility, growing its size and reputation with award-winning work for Kimberly Clark and the Chicago Blackhawks.

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
business strategy, Attract, Convert, Retain
New Insights on Customer Renewal Messaging: Research Points to Two Critical Tactics That Marketers Must Master

New research from messaging content and skills training firm Corporate Visions...

frightened worker under a feet of a huge businessman
Workplace Communication and Diplomacy: New Study Pinpoints the Skills Workers Say Managers Need to Improve Most

Strong communication skills are necessary at every career stage, and especially...

Nordstrom store
Fashion PR: Thanks to Top-Shelf Customer Service, Nordstrom Is the Nation’s Favorite Fashion Retailer

90% of Customers Who Were Assisted by a Sales Associate Bought...

Thought Leaders On Deadline
Heather Caufield
“Up to My Eyeballs in Trump”—4 Media Relations Tips in the Era of the New President

By Heather Caufield, Manager, Client Services, CooperKatz & Co. The inauguration...

Mark Simon
PR Best Practices: 5 Ways to Communicate Smarter in 2017

By Mark Simon, Managing Director of North American and Toluna Digital,...

Steve Beale
Reporters Love Trendspotters: Make Your Pitch Bigger by Linking to One—or Pointing a New One Out

By Steve Beale, Daily ‘Dog Media News Editor and Inside Health Media Editor...

<-- Google Analytics -->