Frequency540 (FQ540) has hired award-winning production veteran Larry Byrne to lead the digital agency’s production practice. Byrne will report into CEO Andrew Swinand and partner closely with Suzanne Michaels, who runs the creative department.
Byrne will lead content production for all of Frequency540’s clients, which include U.S. Cellular, Lincoln Park Zoo and SunPower. His focus: scaling the agency’s content personalization practice, which uses data to inform one-of-a-kind experiences for unique audiences.
Byrne has led global and integrated production teams for many brands, including SC Johnson, Dove, BP, Miller Brewing and Sears, overseeing initiatives in digital, film, social, print and radio.
“Larry brings a rare combination of progressive thinking, resourcefulness and craftsmanship to our team. Even when it’s never been done before, Larry finds a way to make it happen. He will undoubtedly be a critical asset to Frequency540 as we expand our personalization offering,” said Swinand.
Byrne says his role is a chance to shape the future of creative content. “Technology has made it possible to tailor unique messages for individuals, but it’s meaningless if it’s not personal. Frequency540 gets this.”
Before joining FQ540, Byrne was Chief Production Officer for Ogilvy‘s Chicago office, where he led content production across all media. He also oversaw Eyepatch, Ogilvy’s in-house production facility, growing its size and reputation with award-winning work for Kimberly Clark and the Chicago Blackhawks.