Current Marketing, an Interpublic Group agency, announced that Erica Archambault McCabe has joined the agency as an executive vice president in its San Francisco office.
McCabe will oversee teams working on The Clorox Company business, including the Hidden Valley, Kingsford and Liquid Plumr brands. Spearheading new business opportunities also will be a priority as the agency continues to grow in 2016.
Most recently a senior director of brand engagement for Old Navy at Gap Inc., McCabe comes to Current with more than 15 years of experience across various agencies and retail corporations. While at Gap Inc., she managed public relations, digital, social media and brand engagement programs. From strategic partnerships to cause marketing campaigns, in-store events and video content, she brings a deep understanding of integrated marketing and how to deliver strategic, creative and impactful work. Prior to Gap Inc., she spent seven years at Levi Strauss & Co. as senior director of global public relations.
“Erica is a fantastic addition to our California leadership team, with a proven track record of developing innovative marketing programs and building, leading and motivating successful teams,” said Current Founder and President, Virginia Devlin. “We are excited to have her on board to help lead the great work we do for Clorox and to help spearhead the continued growth of the agency’s business in the Bay area and beyond.”