Betsy Clayton, APR, CPRC, of the Southwest Florida Chapter of the Florida Public Relations Association (FPRA), recently earned professional certification in public relations and received the designation of Certified Public Relations Counselor (CPRC).
Earning the CPRC designation distinguishes senior members of FPRA who have demonstrated understanding and mastery of core public relations principles and practices and have been certified to act as public relations counselors. Currently, there are 109 CPRCs in Florida, including 13 in southwest Florida.
Clayton is the communications director for Lee County government, where she coordinates internal and external communications and media relations for the organization of 20-plus departments and 2,500 employees. Previously, she served as Lee County Parks & Recreation waterways coordinator, which involved assisting travel writers and environmental journalists who reported on Lee County’s Calusa Blueway Paddling Trail. Clayton also was a newspaper reporter at The News-Press and Florida Weekly in Fort Myers and at newspapers in Oregon, California and Washington, D.C. She is a graduate of the University of Oregon School of Journalism.
To earn the CPRC credential, candidates must have 10 years of experience in the field; have earned the first tier of accreditation, the Accredited in Public Relations (APR) credential; successfully complete a verbal presentation; and pass a five-hour written exam.