Fineman PR (www.finemanpr.com) announced the promotion of three company executives: Lorna Bush to senior vice president, Travis Taylor to vice president and Serene Buckley to director of content strategy.
“These promotions are both a recognition of highly valued and talented individuals and strategic moves to keep the agency at the forefront of reputation-based communications,” said Agency President Michael Fineman. “Lorna, Travis and Serene bring huge talents that dramatically enhance our mission and service to our clients. I am privileged to work with them.”
Bush was promoted to senior vice president after six years as an agency vice president. She joined Fineman PR in 2002 and has developed and managed award-winning, instrumental brand marketing, crisis and issues management and corporate relations programs across a variety of sectors for numerous clients. “As the number two officer at Fineman PR, Lorna is now the unquestioned day-to-day account and client service leader,” said Fineman.
Taylor joined Fineman PR in August 2012 as a group supervisor and will now serve as a critical component of agency management and business development in addition to account service activities. Before Fineman PR, Taylor served as vice president at Communications Pacific in Honolulu and, previous to that, senior advisor of communications for the Hawaii Office of the Lt. Governor. Taylor’s background includes high-level communications counsel for corporate executives, community relations, public affairs, crisis and issues management, and digital and social media. “As my out-of-office commitments have increased, Travis has become the de facto general manager of our San Francisco office,” said Fineman. “This promotion rewards the initiative he demonstrates daily and the trust and confidence I have in him as a leader.”
Buckley, a Fineman PR senior account executive since 2011, will now devote her considerable creative and new media expertise to the benefit of both clients and the agency. With more than seven years of experience as a professional communicator, Buckley takes agency leadership for all visual and creative marketing content to enhance the agency’s services in brand messaging, media relations and social media strategy. “Serene adds new dimensions and ways of thinking to our agency capabilities,” said Fineman.