Ferrellgas Partners, L.P. has designated DEG as its agency of record, extending DEG’s reach into traditional mediums and allowing the full-service agency to significantly shape the national propane distributor’s brand and marketing efforts.
DEG, Ferrellgas’ digital agency of record since 2015, will work to increase Ferrellgas’ overall customer acquisition and retention to better engage with the brand’s customers across all marketing channels.
“Ferrellgas’ top priority is the well-being and satisfaction of its wide and diverse customer base,” said Joey Barnes, Director of Client Services at DEG. “We look forward to helping reach and engage these customers in a more holistic and personalized manner that reflects Ferrellgas’ exceptional commitment to service.”
As the agency of record, DEG will look to elevate Ferrellgas’ brand awareness and client care, providing cohesive and consistent brand messaging through cross-channel campaigns and highly focused channel strategies. In addition to continually growing Ferrellgas’ presence within its digital channels, the agency’s services will expand to also include traditional media, local and direct mail marketing, video production, local listings, and more.
“DEG’s use of data-driven strategies and strong understanding of our brand and customers has already positively impacted our business,” said Jim Saladin, Vice President of Marketing and Communications at Ferrellgas. “Our shared approach and value placed on the customer experience has made this a fruitful partnership, and we are eager to see what we can accomplish in this next chapter.”