Red Lorry Yellow Lorry, a global technology PR specialist, has been retained by Falcon.io as its North American agency of record. Red Lorry Yellow Lorry will support Falcon’s international expansion strategy by strengthening the Danish company’s brand awareness in the United States.
Headquartered in Copenhagen, Denmark, Falcon’s award-winning customer experience management platform gives brands the ability to easily manage social media listening, engagement, and publishing, while also building more comprehensive customer personas.
“We were impressed by the Red Lorry Yellow Lorry team’s deep knowledge of the marketing technology landscape, as well as their creative ideas,” said Jillian Falconi, vice president of marketing at Falcon.io. “When the time came to select an agency to support our North American brand expansion efforts, we saw the lorries as an an ideal partner to help us reach our goals.”
Driven from Red Lorry Yellow Lorry’s office in Boston, the communications campaign will focus on building brand awareness and thought leadership around Falcon’s innovative approach to customer experience management. The campaign will also support Falcon’s U.S. growth goals, helping to recruit employees in its New York City office.
Rob Ettridge, partner at Red Lorry Yellow Lorry, added: “To help build loyalty and protect brand reputation, today’s marketers have to fully understand their customers’ buying journeys. These have become more difficult to map due to social media and other fragmented engagement channels. The innovation and unique features behind Falcon’s platform solve many of the challenges North American brand managers are struggling with. We’ll be looking to communicate to the US market the special difference that Falcon is already bringing to global brands.”