For the first time in its 25-year history, Evins Communications (www.evins.com) is rebranding.
Evins specializes in representing icon, legacy and luxury brands. The agency’s repositioning comes as consumer demand for high-end goods and services is increasing — according to a newly-published survey, the global luxury goods market will top $260 billion this year, with the North American luxury sector expected to grow five to seven percent.
As part of its multi-tiered repositioning, the agency is changing its name from Evins Communications, Ltd. to EVINS, Ltd. EVINS engaged renowned branding expert and designer, David Gensler, founder of the Keystone Design Union and recently recognized for his integral role in Hennessy’s extremely successful, headline-making KAWS campaign.
EVINS is also unveiling a completely new website, with a sophisticated aesthetic reflecting the agency’s philosophy and core competencies: Strategy, Creativity and Tactics. A key feature of the site will be Aperture, the agency’s new blog.