M studio, a New Jersey-based integrated marketing agency, announced it will work with European Soaps, purveyor of the finest French bath and body care, to support marketing initiatives for their subsidiary brands. The scope of work includes marketing support for the company’s flagship brand, Pré de Provence, along with two new yet-to-be-announced brands slated to hit the market beginning Spring 2016.
Under the new contract, M studio will employ its panoptic approach to support branding, graphic design, web development, digital marketing, influencer relations and brand partnerships.
“We are thrilled to utilize our consumer goods expertise to develop an integrated marketing campaign for an outstanding company like European Soaps,” commented Jenna Zilincar, M studio owner and creative director. “This collaboration with our client is unique and customized to their brands’ goals and allows us the ability to apply our creative strengths as an agency to execute strategic campaigns.”
Working closely with European Soaps, M studio’s creative and communications teams have identified strategic campaigns that are as unique as each brand’s ethos. To begin, M studio is working on the development and launch of a new e-commerce website for European Soaps’ most notable brand, Pré de Provence. Upon its completion, the website will welcome end-users into the world of luxury French soap. It will invite consumers to navigate seamlessly through their vast bath and body products while learning about the meticulously sourced ingredients and craftsmanship that upholds the company’s authentic French heritage. The M studio communications team will continue the journey through calculated digital media campaigns and brand partnerships that spotlight product benefits.
The Asbury Park integrated marketing agency will apply the same principles to European Soaps’ latest brand roster additions, which include a kitchen cleaning product line and a new soap line, positioning each of these unique brands to take flight in an ever-changing marketplace.