Emanate (www.emanatepr.com) announced that it has been named public relations agency of record for Materne North America, maker of GoGo squeeZ squeezable applesauce pouches, and House of Mandela, the South African-inspired luxury brand and wine collection created by Makaziwe and Tukwini Mandela.
Materne North America, a subsidiary of France’s Materne, has chosen Emanate to help create relevance and drive sales across its full portfolio of squeezable applesauce which includes the baseline GoGo squeeZ product line of nine flavors, an organic line with six flavors and its adult-skewed Fast Fruit line featuring three flavor combinations. As part of a fully integrated marketing campaign, Emanate will strategically build on GoGo squeeZ's strong grassroots and social media programs.
House of Mandela has selected Emanate to launch their South African-inspired luxury lifestyle brand in the U.S. The first products to launch from the brand will be the House of Mandela wine collection, which consists of two different collections – The Royal Reserve and The Thembu Collection. With social responsibility at the core of the brand, a portion of profits from House of Mandela Wines will be donated to the House of Mandela Family Foundation, helping to improve the lives of Africa's poverty-stricken communities through work in education, health, agriculture and alternative energy. Emanate will be developing an integrated communications campaign – including media relations, digital content development and consumer events – to generate awareness for House of Mandela among consumers and the wine trade.
"Differentiation in the crowded food and beverage category requires creativity, innovation and a unique yet highly-relevant consumer proposition," said Kim Sample, CEO of Emanate. "Those qualities are in abundance with both GoGo squeeZ and House of Mandela and all of us at Emanate are very excited to help them build their brands and achieve success."