Elevator Wins Three Best of Class Interactive Media Awards

Elevator (www.elevatoragency.com), a Carlsbad-based creative agency, recently received the highest honor bestowed by the 2012 Interactive Media Awards (IMA) with three Best of Class Awards, the first and second in the retail and automobile categories for developing The Centre’s new website and the third in the computer hardware category for Toshiba America Electronic Components: 25th NAND Flash Anniversary.

"Elevator is honored to be recognized for our work with both these outstanding companies," said Frank Cowell, president, Elevator. "Both of these organizations presented us with unique opportunities that were fun to explore. They both had concepts that required the message to be distilled into a singular concept. I think that’s why we continue to win awards for these types of organizations – we understand and enjoy the process of crafting singular, unique and galvanizing messages for a brand."

PR Biz Update PR Agency News PR People Marketing Trends
Ben Gibson, data information, data monitoring, data risk, data value, governance practices, information governance, low-value data, Marketing, Pr, Public relations, sensitive data, Veritas Technologies, ‘store-everything’ mentality
Information Governance: Why You Must Continuously Evaluate the Worth and Risk of Information by Regularly Monitoring Data

A whopping 94% of companies have a formal information governance program...

dependence on digital channels, digital techniques, email fundraising, fundraising campaigns, Marketing, Marks Paneth, Michael McNee, nonprofit leaders, Pr, Public relations, supporter communications, traditional mail campaigns
Nonprofit Marketing in a Digital Landscape: Email Campaigns are Poor Replacements for Traditional Mail, Leaders Say

Despite their cost advantages, email fundraising campaigns aren’t delivering the needed...

Carolyn Lukensmeyer, Civility in America, Generation Z, KRC Research, Leslie Gaines-Ross, Marketing, National Institute for Civil Discourse, online incivility, Pam Jenkins, Powell Tate, Pr, Public relations, social media trends, Weber Shandwick
Gunslinging On the Wild Web: Gen Z Points to Internet, Social Media as Main Sources of Incivility, Weber Finds

88 Percent of 15-18 Year Olds Have Personally Experienced Incivility Online...

Thought Leaders On Deadline
Dmitry Dragilev, effective pitching, getting press, JustReachOut, Marketing, Media Relations, pitching insights, pitching journalists, Pr, PR team, PR tips for startups, Public relations, startup PR
PR Tips for Startups: 7-Step Proven System to Get Press

By Dmitry Dragilev, Founder, JustReachOut Having worked in the PR industry...

always-on clients, Courtney Lukitsch, Emotional intelligence, Emotional Intelligence 2.0, EQ, Gotham PR, Marketing, performance recognition, Pr, PR industry, PR profession, Public relations, relationship management, workplace culture
Harvesting Emotional Intelligence in Public Relations: PR = EQ

By Courtney Lukitsch, Founder and Principal, Gotham PR Given the wildly...

Customer experience, Customer service, customer service red flags, customer’s-eye view, Joseph A. Michelli, Marketing, Pr, Public relations, service experience, service overhaul, social media strategy
Does Your Company Need a Service Overhaul? Eight Red Flags That Demand Action

In the spotlight: Joseph A. Michelli, Author, “Driven to Delight: Delivering...