Edelman Digital Appoints Slivka as SVP and Group Creative Director in Chicago

Edelman (www.edelman.com) has named Steve Slivka senior vice president, group creative director, Edelman Digital, in its Chicago office. In his new role, Slivka will lead the charge in elevating the digital creative for both content development and digital builds. He will report to David Armano, managing director, Edelman Digital, Chicago.

"Steve will be instrumental in driving our digital strategies as we define and refine our client offerings in converged media, merging social platforms with paid and earned tactics," said Armano. "The future of digital creative content lies at the root of this overlap, and his leadership is critical to the firm as we evolve to align our clients’ strategies and tactics and craft unified creative campaigns."

Slivka will work closely with Elizabeth Pigg, senior vice president, director of converged media services, Edelman Digital, a 12-year veteran of the firm who recently returned to the Chicago office for her newly created role. They will work to raise the creative output in digital content generation and innovation for the firm.

"Digital creative today requires a reevaluation of how content is created and delivered," said Slivka. "Edelman holds such a respected place in PR and social that it seemed a natural fit to bring next-generation creative to life here, and by tapping into Edelman’s strong capabilities in analytics, converged media and strategy, my team will be well-positioned to deliver creative that meets the constant innovation required to exceed clients’ goals."

Slivka joins Edelman from Mullen, a Boston-based full service integrated advertising agency, where he built the creative social-digital team at the agency’s North Carolina outpost and was responsible for creating content. Prior to working at Mullen, Slivka spent a decade at Leo Burnett in Chicago and also launched his own boutique agency, Colossal Squid Industries.

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Pr, Marketing, Public relations, Customer experience, Identity management, Janrain, customer loyalty, brand trust, consumer data, customer expectations, customer identity, sharing data with brands
Trusted Brands Are Able to Harness Valuable Consumer Data: Here Are Tips to Help Brands Get More Personal—and Get More Data

Customer identity and access management firm Janrain recently announced the results...

Pr, Marketing, Content marketing, Public relations, SEO, Digital Communications, Clutch, search rankings, content quality, content demand, online visibility, content marketing goals, content conundrum
The Content Conundrum: Too Many Comms Pros Focus on Frequency—While Quality Takes a Back Seat

When It Comes to SEO, Many Are Confused About How Much...

Pr, Marketing, Content marketing, Public relations, Customer engagement, PowerReviews, product reviews, Amazon PR, product information, shopper behaviors, ecommerce strategies
The Million-Dollar Question for eTailers: How Can We Compete with Amazon? Here Are Seven Battle Tips

A recent Bulldog article about how Amazon changed the way shoppers...

Thought Leaders On Deadline
Pr, Marketing, Public relations, PR writing, PR quotes, spray and pray, PR pet peeves, Ed James, Anthemic Agency PR, PR bad habits, PR bad practices
Cut it Out, Already: 4 Things PR Pros Need to Stop Doing Right Now

By Ed James, President, Anthemic Agency PR Having been in the...

Pr, Marketing, Public relations, Super Bowl, PR industry, PR agency, PR leadership, PR team, Goodman Media, comms lessons, PR MVP, PR coaching, PR rookie
Super Bowl Comms Lessons: Putting Together an All-Star PR Team

By Goodman Media Earlier this month, we watched two standout teams—which...

Pr, Marketing, Public relations, Women in business, gender equity, women in PR, professional women, workplace diversity, Courtney Lukitsch, Gotham PR, women at work, female entrepreneurs, executive diversity
The Moment Is Now for Women in PR and Business

By Courtney Lukitsch, Founder and Principal, Gotham PR In her new...

<-- Google Analytics -->