ECHOS Brand Communications, an active lifestyle PR agency, announced the launch of REVERB, a new physical experience that brings together journalists and brands in the active lifestyle, snow, cycling, consumer technology and outdoor spaces. REVERB gives emerging and global brands a powerful way to spotlight products, and tell their stories directly to the media in an authentic and intimate setting.
REVERB debuted in New York City on July 26 and 27, 2017, at a store-front location in New York City’s Lower East Side. Twenty brands are participating in the two-day pop-up, and the location has been transformed into a sleek and inviting space, including custom wood-etched signage and attractive displays that showcase the best products each brand has to offer. Many brands will be using the REVERB Brand Experience to unveil new products and collections.
“Our approach with REVERB moves well beyond the traditional and focuses on relationships first,” said ECHOS founder, Rob Reedy. “The end goal is to create an authentic, fun and hands-on environment where influential journalists can learn about and explore products and brands, and get the full story in-person. We know this model is going to elevate our brand partners, and we’re stoked to be leading the charge on their behalf with an innovative, entirely new approach.”
Brands participating in the NYC REVERB debut include ABUS, adidas Sport Eyewear, Castelli, DZR, Faction Skis, Hollow Rock Gear, Omologato Watches, Otto, Renovo, Ridgemont Outfitters, Riese & Müller, Rumpl, Silca, Showers Pass, Solo New York, Sportful, Urban Armor Gear, Vifa, and Weston Snowboards.
REVERB will also host a nighttime social engagement for NYC heroes that represent the outdoor, design and urban cultures and who have been invited to experience a brand and hear more about the story and product innovation.
ECHOS plans on scaling the REVERB Brand Experience in key markets throughout 2017 and 2018, bringing compelling brand stories to media around the globe.