Digital Media Trends—And New Insights for Marketers: New Council Forms to Study Use of Digital Media by Hispanic and Latino Families

The National Center for Family Literacy (NCFL) and the Joan Ganz Cooney Center at Sesame Workshop recently announced the formation of the Aprendiendo Juntos ("Learning Together") Council (AJC). This multi-sector group of researchers, practitioners and policy experts will identify models and practical strategies that improve educational outcomes for Hispanic-Latino families through the deployment of digital technologies. The Council will utilize research in order to influence public and private sector investments in effective programs and practices.

The Council is developing new studies on a regional and national scale that focus on Hispanic-Latino families’ digital technology usage. Council members have completed a report reviewing existing research and best practices in the field.

This summer, the Council will support innovative field studies directed by Dr. Vikki Katz of Rutgers University examining the roll-out of the national Connect2Compete digital media literacy initiative in select districts of California and Arizona. The Council will also conduct a special analysis of a national survey conducted by Ellen Wartella of Northwestern University of media usage by Latino parents and their children ages 0-10, to be released fall 2013.

"At NCFL, we are continually working to develop, implement and improve innovative programs to support and accelerate intergenerational learning among families," said Emily Kirkpatrick, vice president of NCFL, in a news release. "The Aprendiendo Juntos Council is a great step towards linking research to program development, merging new technologies with vital learning opportunities."

"Latino and Hispanic families are pioneers in adapting new technologies in their communications practices and approaches to parenting and learning," saidDr. Michael H. Levine, executive director of the Joan Ganz Cooney Center at Sesame Workshop, in the release. "The new AJC initiative is intended to better understand those research-based practices and policies that will support young families to grow and prosper in a digital age."

In June 2012, NCFL convened the first Hispanic-Latino Families and Digital Technologies Forum in partnership with the Joan Ganz Cooney Center at Sesame Workshop and the National Council of La Raza. The Forum brought together some of the United States’ best researchers, innovators, thought leaders and educators dedicated to the vital topic of how, and in which contexts, today’s Hispanic-Latino families are learning from the rapidly changing innovations in information communications technologies. The Aprendiendo Juntos Council was established as a new working group.

Edited by Richard Carufel

Add a Comment

Your email address will not be published. Required fields are marked *

PR Biz Update PR Agency News PR People Marketing Trends
Millennials Unwrapped: New Ypulse Report Forecasts Gen Y Spending & Shopping Stats for Black Friday & Cyber Monday 2015

Millennial and teen marketing insights firm Ypulse recently released the results...

Cheerful young woman wearing Santa's hat is buying Christmas presents online at home.
Consumers May Not Be Heading to the Mall for Gifts This Weekend—73% of Millennials Will Be Shopping Online on Cyber Monday

Nearly eight in ten (78%) online shoppers plan to search online...

87% of Americans Haven't Heard of Giving Tuesday —and Increasingly Feel No Obligation to Get Involved with Charitable Giving

The holiday season is a time for family gatherings and delicious...

Thought Leaders On Deadline
The New York Times Brings Virtual Reality to Mainstream News with NYT VR—And It’s Unbelievably Cool

By Jim Donnelly, Director of Content, MediaMiser It used to be...

Teamwork turning gearwheel action team work hard business
Make ‘Em Say Wow: 11 Tips for Building a Strong Service Team

In the spotlight: Ron Kaufman, Founder and Chairman, UP! Your Service...

businessman looking on cliff with natural sky daylight cloudscape background
4 Types of Leaders—And How They Affect Bottom-Line Success

In the spotlight: Randy H. Nelson, Author, “The Second Decision—The Qualified...

Media monitoring and analysis

Current clients, please login here. Would you like to reduce the...

Inside Health Media

Current clients, please login here. Top pharmaceutical companies, hospitals, healthcare PR...

MediaPro: Bulldog Reporter's media database

Current clients, please login here. Do you need precisely targeted press...

Blogger Lists

These blogger lists are guaranteed to increase your chances for scoring blockbuster...