M3D, a consumer 3D printer manufacturer, has selected Diffusion as their agency of record to launch the company’s advanced M3D Pro printer and help the company navigate through the ever murky waters of consumer 3D printing as the industry faces continued skepticism.
A core of the campaign is demonstrating uses and practicality of 3D printing for mainstream audiences, and one tactic they’re using to achieve that is issues jumping hot topics. A recent example centers around the new iPhone and the device’s accompanying AirPods.
The new headphones were quite controversial, and that they lack any wiring, grew a concern among consumers that they could be easily lost. Seeing this, Diffusion commissioned some special earrings from M3D to “catch” the earbuds when they fall out—as a fun tongue-in-cheek joke from the company that demonstrated the reactionary possibilities of 3D printing. The pitch generated 40+ pieces of coverage for M3D with stand-out articles in CNET, Mashable, Gizmodo, Digital Trends and The Next Web.