Diamond PR Selected By Lord Balfour Hotel, Miami

Lord Balfour, the latest hotel to join Miami’s fashionable “SoFi” district, has joined forces with Diamond Public Relations (www.diamondpr.com) to help launch its exclusive indie boutique hotel experience. The Miami-based agency will drive all PR initiatives, enhancing awareness both locally and globally for the unique hotel.

Named after the eccentric British Prime Minister, Lord Balfour Hotel was on the hunt for an agency that could develop a strategy to honor the hotel’s sophisticated, yet cheeky, and creative vibe.

“Diamond Public Relations has a reputation for being different to other agencies in their field. What we’re offering our guests is a unique experience, yet unrivalled in the SoFi district. As such, we needed an agency that would push the boundaries of what can be achieved, moving beyond traditional PR,” said Hugo Corrales, Vice President of Sales & Marketing for Trust Hospitality, the management company for Lord Balfour. “You only have to look at their roster of clients today, and the creativity at which they approach each campaign to see that they are the perfect fit for our vision for the hotel.”

“We’re here to challenge our clients and push them to their PR limits, and they typically learn to love and embrace that about us, especially when they see the results,” said Jody Diamond, President of Diamond. “What I love about Lord Balfour Hotel is that they’ve been able to effectively marry culture and comfort seamlessly, offering guests a perfect destination to relax and have fun. We have stiff competition in the forms of other local, more established hotels, but the hotel’s team isn’t afraid to build awareness through less traditional methods, which will not only allow them to see results, but keep everyone guessing – what’s next?”

PR Biz Update PR Agency News PR People Marketing Trends
Cropped image of business person texting outdoors
Texting May Be the Last Unpolluted Medium—But Marketers Are Unsure How to Deploy Text and Mobile Messaging to Drive Sales

Despite its rapid rise in usage and popularity, mobile marketing—especially legacy...

content
Industry Focus: The State of Content Marketing Within Asset Management—Prospect Engagement May Be Biggest Opportunity

Results of a new survey among asset management firms reveals that...

Business People Success Achievement City Concept
America’s “Best-of-the-Best” Companies for Diversity Named by National Gay & Lesbian Chamber of Commerce 

JP Morgan Named Diversity Corporation of the Year in 2016 Rankings...

Thought Leaders On Deadline
branding efforts, branding strategy, Instagram branding, Instagram marketing, Instagram PR, Lisa Georges, Marketing, marketing efforts, MediaMiser, Pr, PR efforts, Public relations, user engagement
4 Ways Instagram Can Amplify Your PR and Branding Efforts

By Lisa Georges, Marketing Director, MediaMiser Instagram is certainly not the...

consumer-centric, Haro, John McCartney, Marketing, Peter Shankman, Pr, PR evolution, PR pet peeves, PR transparency, PR trends, PRSA SF, Public relations, The Geek Factory, Wise Public Relations
PR’s Consumer-Centric Evolution: A Q&A with HARO Founder Peter Shankman

By John McCartney, Managing Director, Wise Public Relations Peter Shankman, best...

Jenna-Dutcher
Anatomy of the Perfect Pitch: PR Pros Speak Out About the Best Qualities of Their Media Relations

 By Jenna Dutcher, Community Relations Manager, Communications@Syracuse What is the most...