Lord Balfour, the latest hotel to join Miami’s fashionable “SoFi” district, has joined forces with Diamond Public Relations (www.diamondpr.com) to help launch its exclusive indie boutique hotel experience. The Miami-based agency will drive all PR initiatives, enhancing awareness both locally and globally for the unique hotel.
Named after the eccentric British Prime Minister, Lord Balfour Hotel was on the hunt for an agency that could develop a strategy to honor the hotel’s sophisticated, yet cheeky, and creative vibe.
“Diamond Public Relations has a reputation for being different to other agencies in their field. What we’re offering our guests is a unique experience, yet unrivalled in the SoFi district. As such, we needed an agency that would push the boundaries of what can be achieved, moving beyond traditional PR,” said Hugo Corrales, Vice President of Sales & Marketing for Trust Hospitality, the management company for Lord Balfour. “You only have to look at their roster of clients today, and the creativity at which they approach each campaign to see that they are the perfect fit for our vision for the hotel.”
“We’re here to challenge our clients and push them to their PR limits, and they typically learn to love and embrace that about us, especially when they see the results,” said Jody Diamond, President of Diamond. “What I love about Lord Balfour Hotel is that they’ve been able to effectively marry culture and comfort seamlessly, offering guests a perfect destination to relax and have fun. We have stiff competition in the forms of other local, more established hotels, but the hotel’s team isn’t afraid to build awareness through less traditional methods, which will not only allow them to see results, but keep everyone guessing – what’s next?”