Demonstrate PR announced that it has been named agency of record for Aloe Gloe and Exit Reality, both leaders in their respective healthy beverage and virtual reality (VR) sectors.
The premium aloe water with four distinct flavors, Aloe Gloe has made a name for itself as a brand synonymous with health and wellness, thanks to the nutritional and whole-being benefits of the aloe vera plant. The company tapped Demonstrate PR to further amplify its brand story, based on the agency’s proven track record in the consumer packaged goods (CPG) space.
“Demonstrate prides itself on aligning with organizations that share its commitment to delivering authentic, best-in-breed product and customer experiences,” said Joey Hodges, CEO of Demonstrate PR. “We are thrilled to have been selected to develop the creative, dynamic campaigns that shape storytelling on behalf of such innovative companies.”
Also joining the Demonstrate PR roster is Bay-area upstart Exit Reality, the first to bring mobile virtual reality experiences to the masses via pop-up-trucks and cube installations. The company is set to have a multi-city, bi-coastal presence in the coming months, delivering on its promise to provide uniquely tailored, ultimate VR journeys to individuals in the places they already frequent.
The agency’s latest news falls on the heels of a series of other new client acquisitions, among them its recent partnerships with CRUX Kitchen appliances and Flywheel Sports’ Market Street studio. The company is on a trajectory for continued fast-paced growth in 2017.