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CYBEX and GB Name Adam Ritchie Brand Direction U.S. AOR

German fashion and lifestyle-driven juvenile brand CYBEX and international juvenile brand GB have chosen Adam Ritchie Brand Direction as their public relations agency of record for the U.S.

The Aritchbrand team will support CYBEX’s launch of new fashions for its Ray and Charles Eames-inspired Priam luxury travel system, and GB’s launch of its Guinness World Record-holding Pockit stroller, which folds down to the size of a handbag, among other items. Services will include media relations, event support, celebrity seeding and brand strategy.

Adam Ritchie Brand Direction is an independent marketing and public relations agency that brings out the best in brands by helping them grow, communicate and do the right thing. It serves consumer products clients on four continents. Its capabilities include marketing, media outreach, crisis management and creative services. It was founded in Boston, in 2007.

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