Cute and Fuzzy Marketing: Pet Expert Launches Beginner's Guide to Influencer Marketing for Pet-Friendly Businesses

Influencer marketing, Kristen Levine, Kristen Levine Pet Living, Marketing, marketing influencers, pet industry, pet-related businesses, Pr, Public relations, trusted source, word-of-mouth advertisingEvery niche, including the pet industry, has its influencers. Working similarly to word-of-mouth advertising, influencer marketing within the pet industry allows a consumer to hear about a product or service from someone they trust—who already has an engaged following of both pet parents and pet-related businesses. A 2013 Nielsen Global survey found that “84 percent of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising.”

Pet living expert and author Kristen Levine, founder of pet happiness online platform Kristen Levine Pet Living, recently released a free e-book, Beginner’s Guide to Influencer Marketing for Pet-Friendly Businesses.

“You don’t have to be an expert to see that the old methods of generating awareness aren’t working like they used to,” said Levine, in a news release. “In a time of ‘banner blindness,’ when consumers can easily skip over or ignore ads and block pop-ups, it becomes more important to educate using more appealing, natural methods. This is where influencer marketing comes in.

“The main objective in creating this type of content is to deliver something of value to your audience, not push your product,” continued Levine. “The pet audience is savvy, so finding the right influencer for your product or service is paramount. No matter how enthusiastic a particular influencer’s audience may be, if they aren’t interested in topics relative to your business, then they won’t serve your brand in the long run.”

The e-book explains how pet influencer marketing works and how pet businesses and services can take advantage of influencer marketing in six, engaging chapters:

  • What is influencer marketing?
  • Does influencer marketing work?
  • Is influencer marketing right for my pet business?
  • How can I find the right influencer for my business?
  • How to get started
  • Influencer marketing ROI—is it working?

Download this free resource here.

A pet industry insider for more than 25 years, Levine understands the dynamics of animal welfare, pet and veterinary businesses, and the mindset of pet lovers and consumers. The premise of her brand, Kristen Levine Pet Living, is to meet the need of pet parents who seek content and connection with people who love pets, and who want to also connect with brands and services they can trust.

Source: PR Newswire; edited by Richard Carufel

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Modern business workplace with stock market data application , Pen and a digital tablet, on a wood table.
How to Become a Big Data Analyst: Higher Visibility Research Examines Importance of Analysis—and How You Can Become a Master

By definition, data and information are two very different things. Data...

Group of cheerful young people discussing something with smile and gesturing while leaning to the table in office
State of Workplace Communications: Companies Struggle to Reach Employees in Today’s Disconnected, Widely Distributed Workforce

Company communications platform Dynamic Signal recently released The State of Workplace...

The businessman is in correspondence in the chat.
Is Voice Technology the New SEO? Research Shows Tool Drives Greater Emotional Connection with Brands

Brands Must Tap Consumers’ Desire for Intimate Relationships with Voice Assistants According...

Thought Leaders On Deadline
Emma Rennell
Global PR: China’s Top Tech Media Weigh In on Opportunities in the Technology Sector

By Emma Rennell, Senior Account Executive, Racepoint Global The past several...

Hanna Fritzinger
Taking Advantage of Micro-Moments with Affiliate Marketing

By Hanna Fritzinger, Head of Marketing, VigLink Moment marketing is nothing...

Larry Alton
Life After Social: Study Proves Brand Building Must Happen Outside of Facebook

By Larry Alton, Freelance Writer As a marketing professional, it’s easy to...