Every niche, including the pet industry, has its influencers. Working similarly to word-of-mouth advertising, influencer marketing within the pet industry allows a consumer to hear about a product or service from someone they trust—who already has an engaged following of both pet parents and pet-related businesses. A 2013 Nielsen Global survey found that “84 percent of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising.”
Pet living expert and author Kristen Levine, founder of pet happiness online platform Kristen Levine Pet Living, recently released a free e-book, Beginner’s Guide to Influencer Marketing for Pet-Friendly Businesses.
“You don’t have to be an expert to see that the old methods of generating awareness aren’t working like they used to,” said Levine, in a news release. “In a time of ‘banner blindness,’ when consumers can easily skip over or ignore ads and block pop-ups, it becomes more important to educate using more appealing, natural methods. This is where influencer marketing comes in.
“The main objective in creating this type of content is to deliver something of value to your audience, not push your product,” continued Levine. “The pet audience is savvy, so finding the right influencer for your product or service is paramount. No matter how enthusiastic a particular influencer’s audience may be, if they aren’t interested in topics relative to your business, then they won’t serve your brand in the long run.”
The e-book explains how pet influencer marketing works and how pet businesses and services can take advantage of influencer marketing in six, engaging chapters:
- What is influencer marketing?
- Does influencer marketing work?
- Is influencer marketing right for my pet business?
- How can I find the right influencer for my business?
- How to get started
- Influencer marketing ROI—is it working?
A pet industry insider for more than 25 years, Levine understands the dynamics of animal welfare, pet and veterinary businesses, and the mindset of pet lovers and consumers. The premise of her brand, Kristen Levine Pet Living, is to meet the need of pet parents who seek content and connection with people who love pets, and who want to also connect with brands and services they can trust.
Source: PR Newswire; edited by Richard Carufel