Integrated digital marketing communications agency Liberty Communications announced that is has been selected by CloserStill Media to launch Smart IoT London, the world’s largest IoT event, taking place on April 12-13, 2016. As part of a global campaign, Liberty will focus on driving awareness of the event amongst enterprise technology companies, service providers and the public sector, with a remit that includes messaging and issues development, thought leadership, media and analyst relations, content creation and business support.
Smart IoT London is the brainchild of the multi-award winning CloserStill Media, and is expected to be the largest gathering of Internet of Things (IoT) expertise in the world. Designed to help thousands of businesses develop cutting-edge IoT strategies, the event has already secured a host of major speakers from leading IoT specialists, including GE, Cisco, Innovate UK, Samsung and Rackspace for its educationally-led conference programme. Co-located with leading events Cloud Expo Europe and Data Centre World, Smart IoT London is on course to draw an audience of 20,000 professionals.
CloserStill Media Director and Co-founder, Michael Westcott, explained: “We spoke to three agencies in total during the pitch process and Liberty stood out due to its deep industry expertise, understanding of the market and ability to deliver a communications strategy that reflects the global nature of the event.”
Dee Gibbs, Founder and Global CEO at Liberty, said: “We’re thrilled to be working in partnership with CloserStill Media. With our experience supporting leading industry events such as Edtech Europe, combined with our strong track record in the enterprise, IT and service provider markets, we are well equipped to support with the launch of Smart IoT London. We are looking forward to working with CloserStill Media and playing a strategic role in building audience interest and engagement around the event.