Choice Media & Communications, a public relations business based in Nashville, has been chosen to spearhead the launch of an exciting variety of entertainment and lifestyle brands and notables this fall.
Publishing in December, country music legend Naomi Judd will deliver her seventh book, an eye-opening memoir titled “River of Time: My Descent into Depression and How I Emerged with Hope” with Center Street. IF: Gathering founder and bestselling author Jennie Allen releases “Nothing to Prove: Why We Can Stop Trying So Hard,” a reaffirming and inspiring read with WaterBrook in January 2017. And, biker and pastor Brandon Hatmaker encourages readers to dig deeper in his challenging and transformative book out now, “A Mile Wide: Trading a Shallow Religion for a Deeper Faith” from Thomas Nelson. Longstanding Choice clients, Jen Hatmaker and Glory Haus have partnered to create the Jen Hatmaker collection from Glory Haus of jewelry and home accessories, just released and available for sale online. Additionally, on Oct. 1, Choice will handle the much-anticipated launch of Leiper’s Fork Distillery, a local, one-of-a-kind small batch whiskey producer.
“We are so excited and truly honored to have been chosen for these upcoming media campaigns,” said Choice co-founder Heather Adams. “We have a deep passion and respect for each of these projects and look forward to helping share that on a national, regional and local level.”
Choice’s work with GRAMMY-winning artist, bestselling author, actress, and in-demand speaker on holistic health and wellness Naomi Judd over the years will continue with the national publicity campaign for her new book “River of Time: My Descent into Depression and How I Emerged with Hope” (Center Street). In it, Judd reveals her soul-shattering saga of severe depression and anxiety she has endured over recent years with the hope that 350 million people worldwide currently suffering the same way will find hope and encouragement.
“Naomi Judd is both a client and dear friend, and, it has been heartbreaking to watch her suffer in this way over the years,” says Choice Media Co-Founder Beth Gebhard. “We feel humbled and honored to support her as she shares her supremely haunting and personal experience with the world.”
Choice’s partnership with the Jen Hatmaker collection from Glory Haus stems from the company’s role in the wildly successful launch of Hatmaker’s book “For the Love” and their continuous partnership with Glory Haus. The Jen Hatmaker collection from Glory Haus includes a selection of personally designed, handmade leather jewelry crafted by homeless women employed through a partnership between Glory Haus and Atlanta-based, non-profit organization MUST Ministries. The complete Jen Hatmaker collection includes home and accessory selections with items that reflect Hatmaker’s personal style and are inspired by her most recent New York Times bestselling book, “For The Love: Fighting For Grace in a World of Impossible Standards.”
“For the past two years, we’ve been working with the Choice team and we’ve seen a significant increase in our brand awareness from the publicity and partnerships they’ve delivered,” said Molly Holm, Owner/CCO of Glory Haus. “The Jen Hatmaker collection from Glory Haus is exceptional for the quality, creativity and empowerment it offers, and we’re so grateful to Choice for opening this door for us.”
Leading the publicity campaigns for authors and spiritual leaders Jennie Allen’s upcoming book, “Nothing to Prove: Why We Can Stop Trying So Hard” (WaterBrook; January 31, 2017; ISBN 978-1601429612; $22.99) and Brandon Hatmaker’s newly released book “A Mile Wide: Trading a Shallow Religion for Deeper Faith” (Thomas Nelson, September 13, 2016; ISBN 978-0718078508; $22.99), as well as the opening of Leiper’s Fork Distillery, an all new whiskey distillery in the heart of historical Leiper’s Fork, rounds out Choice’s growing client list.
Choice Media & Communications has strategized and managed the successful national media campaigns of country music icon Naomi Judd, Olympian David Boudia’s “Greater Than Gold;”Jen Hatmaker’s New York Times bestseller “For the Love;” Amazon bestselling author Kristina Ellis’s “How To Graduate Debt Free;” New York Times bestselling author Crystal Paine’s “Money-Making Mom;” Chick-fil-A’s Senior Executive Dee Ann Turner and her book “It’s My Pleasure;” Rachel Macy Stafford’s “Hands Free Life” and New York Times bestseller “Hands Free Mama;” New York Times bestselling author Alexandra Robbins’ “The Nurses;” Sean Lowe’s New York Times bestseller “For The Right Reasons;” wrestling icon Shawn Michaels’ New York Times bestseller “Wrestling for My Life;” parenting expert Dr. Vanessa Lapointe’s “Discipline Without Damage;” and Duck Dynasty mother-daughter duo Korie and Sadie Robertson with Korie’s book “Strong & Kind” and Sadie’s line of Live Original décor through Glory Haus.