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Child’s Play Communications Retained by generationOn for Family Volunteer Day Publicity

Child’s Play Communications, PR agency specializing in reaching moms, announced the addition of generationOn as a client, for the 2016 Family Volunteer Day.

Held annually on the Saturday before Thanksgiving and now in its 26th year, Family Volunteer Day is a day of service that demonstrates and celebrates the power of families who volunteer together, supporting their neighbors and neighborhoods. The event is hosted by generationOn, the youth division of Points of Light, the largest organization in the world dedicated to volunteer service, and sponsored by The Walt Disney Company.

Child’s Play will be responsible for Family Volunteer Day event publicity, media relations and social media influencer outreach for the program.

“The season of giving will soon be here, and we’re delighted to help support an event such as Family Volunteer Day, created to inspire all families to be more active in supporting those in need,” said Stephanie Azzarone, Child’s Play Communications president.

“Family Volunteer Day can introduce kids and teens to volunteering, as well as creating important connections to their family and their community,” says Delores Morton, executive director, generationOn, and president of programs, Points of Light “It’s also a great way to start the holiday season by spending time together and showing children the importance of giving.”

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