Child’s Play Communications, a public relations agency specializing in promoting kids’ products to parents, announced the addition of DHX Brands as a client, for the newly modernized Teletubbies.
One of the most iconic global children’s brands of all time, Teletubbies has returned to TV screens with brand-new episodes designed to appeal to today’s digital toddlers. The original Teletubbies series debuted in March 1997 and has been seen by more than one billion children around the world, in 45 different languages. The new Teletubbies premiered on Nick Jr. earlier this year, starring the four familiar characters. Teletubbies is specifically developed for the youngest audience, children under age 3.
Child’s Play will be responsible for media and influencer outreach as well as social media strategy and content, for the North American market.
“We’re delighted to be representing such an iconic brand,” said Stephanie Azzarone, Child’s Play Communications president. “Everyone on the Child’s Play team is a big Teletubbies fan.”
Kaisa Nieminen, senior brand manager, DHX Brands said, “We are pleased to be working with Child’s Play Communications to bring the much-loved Teletubbies to a whole new generation of babies and toddlers.”