Rogers and Cowan (www.rogersandcowan.com) announced that it has been selected as agency of record for non-profit organization Children’s Miracle Network. Throughout the year, Rogers and Cowan will develop and execute a strategic communications campaign to build awareness for Children’s Miracle Network and the 75 corporate sponsors they work with.
The agency will focus on strategic positioning, media relations and event management to celebrate Children’s Miracle Network’s 25th anniversary, a new long-term relationship with the Miss America Organization.
“Children’s Miracle Network has worked with Rogers and Cowan in the past and we really enjoy the unique integrated marketing and media relations approach the agency has demonstrated when handling various projects,” says Craig Sorensen, chief marketing officer. “We are thrilled about the year ahead and know Rogers and Cowan will be able to maximize and enhance all of our initiatives based on their creativity and strategic approaches.”
“It is an honor to represent Children’s Miracle Network in their 25th anniversary year,” said Steve Doctrow, executive vice president, integrated marketing, Rogers and Cowan. “The innovative and exciting programs we have planned will position Children’s Miracle Network as the premier charitable organization benefiting children.”