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Chesapeake Bay Candle Appoints CRC to Manage PR, Influencer Marketing, Digital and Social Media Program

CRC, a New York-based public relations and digital marketing agency, has been named the agency of record for Chesapeake Bay Candle, a home fragrance / wellness-lifestyle brand owned by Pacific Trade International.

“We are excited to be working with CRC to increase awareness for our brand,” says Mei Xu, Co-Founder and CEO of Chesapeake Bay Candle. “Our candles and home fragrances have brought scent, style, and ambiance to millions of families around the globe since 1994. Most recently, we have extended our focus on helping people enhance their wellness with the Chesapeake Bay Mind & Body collection. We look forward to partnering with CRC to introduce our fragrances to a broader audience to inspire and delight them.”

Drawing inspiration from Maryland’s idyllic shoreline, Chesapeake Bay Candle is synonymous with stylish design and nature-inspired fragrances. The company’s unique design and development method is focused foremost on a deep understanding of the magnificent power of scent; a strategic process they have named “Fragrance First”. To fulfill the promise of delivering premium products and services to retailers and consumers in the U.S. and around the globe, the company has established vertically integrated operations – including a domestic manufacturing facility in Maryland, near the Chesapeake Bay and close to the brand’s roots.

“We are proud to partner with Chesapeake Bay Candle,” says Cindy Riccio, President and Founder of CRC. “Scented candles are a great way to celebrate everyday moments and to create wonderful memories. Incorporating home fragrance in your everyday life will also allow you to pause when you need a moment of stillness to recharge and reenergize. We cannot wait to bring Chesapeake Bay Candle into more American homes.”

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