Charting the Expanding Horizons of Big Data: Report IDs Key Trends Surrounding Adoption, Expectations and Challenges

9sight Consulting, Associates, Big data, data and information practice, Data management, data research, Dr. Barry Devlin, EMA, enterprise management, John L. Myers, Lyndsay Wise, Marketing, non-traditional data, Pr, Public relationsBig data offers a wide range of possibilities—but the term “big data” still keeps media and industry eyes focused on size as the defining feature, to the detriment of other important and evolving aspects of data and information practice, according to new research from IT and data management research and consulting firm Enterprise Management Associates (EMA) and strategic consulting firm 9sight Consulting, which recently released their annual big data research report, Charting the Expanding Horizons of Big Data: Big Data 2016. The research explores the wide range of ways in which non-traditional data, often in combination with more traditional types, enables new or improved business processes.

Based on research criteria defined by John L. Myers, managing research director of EMA, Lyndsay Wise, research director of EMA, and Dr. Barry Devlin, founder and principal of 9sight Consulting, this new report leverages feedback from 303 business and technology stakeholders worldwide.

“Big data initiatives around the globe continue to develop and mature. Organizations with robust strategies are making the most of their environments, while those organizations with less established strategies continue to refine and develop their implementations,” said Myers, in a news release. “The core components of EMA’s Hybrid Data Ecosystem, a blueprint for next-generation data management environments, continues to provide a framework for big data technical architectures.”

Speed and the concept of streaming data, or data in motion, have grown in importance for respondents. Within the scope of their projects, EMA respondents continue to include a wide range of data structures, from highly structured information from platforms such as operational systems and the enterprise data warehouse, to variable data structures associated with sensor and machine-generated data (such as log information and sensor data). The 2016 survey also included investigations into the highly visible topics of data-driven culture, streaming platforms for integration and analytics and data lake architectures and implementations.

“Our data lake findings were particularly interesting. There was a large increase in implementation, with two thirds of respondents now having adopted a data lake approach,” said Devlin, in the release. “However, respondents differed greatly as to what that actually entailed in their data lake implementations, indicating extreme confusion about how data lakes relate to other data management concepts.”

Some of the key findings from this new report include:

  • Understanding the Customer is Job #1—Robust maturity scoring organizations are focused on customer engagement with their big data projects. The top two business goals relate directly to engaging with and analyzing customer information using advanced analytics.
  • Big Data! Big Time!—Nearly 9 of 10 respondents are adopting big data strategies in 2016. The growth of respondents adopting those strategies shows over 22% growth from the previous EMA/9sight study in 2014/2015.
  • Strength in Numbers—Over 60% of respondents indicated that their big data environments, such as the Hybrid Data Ecosystem, included between 2 and 5 different platforms.
  • Balance Comes with Experience—Organizations with Robust classification in the EMA Big Data Maturity scoring are better-rounded with their application of use cases. Organizations with Struggling or Ineffective scores tend to focus on Analytics and Exploration use cases.
  • Increasing Chances of Success—Over 7 of 10 big data projects have some form of success, with 41.3% of projects experiencing moderately successful results. This is a growth of over 20% from the results in the 2014/15 survey.

The report also introduces EMA’s Big Data Maturity Scoring Model, and explains how organizations of differing strategy, implementation and success attributes can compare themselves against one another as they continue their implementation journey associated with big data.

Get more information about the study here.

Access an on-demand webinar discussing the research here.

Source: PRWeb; edited by Richard Carufel

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Pr, Marketing, Public relations, Return Path, marketing messages, marketing email, email solutions, Gmail for marketers, Gmail automatic sorting, email classification, can be bad news for marketers, Gmail Promotions tab
Email Marketing Tools: Gmail Categories Adoption and Accuracy—One in 10 Gmail Users Say Messages Are Miscategorized

Gmail remains the world’s most popular free webmail service, and new...

Pr, Marketing, Public relations, Consumer Brands, brand advertising, brand packaging, product innovation, Mike Nolan, Product of the Year, Kantar TNS, top new products, consumer recommendations
Product Marketing Insights: New Consumer Survey from Product of the Year USA Reveals Top New Products For 2017

Product of the Year USA, the world’s largest consumer-voted award for...

Pr, Marketing, Public relations, Customer experience, Point of sale, brand building, omnichannel marketing, path to purchase, customer journey, Food Marketing Institute, Sgsco, GS1 US, Moment of Sale
Path-to-Purchase Evolution: Strategy Shifts from the Physical Point of Sale to Omnichannel “Moment of Sale”

Experts Share Best Practices for Optimizing Package Design at the Moment...

Thought Leaders On Deadline
Pr, Marketing, Public relations, Super Bowl, PR industry, PR agency, PR leadership, PR team, Goodman Media, comms lessons, PR MVP, PR coaching, PR rookie
Super Bowl Comms Lessons: Putting Together an All-Star PR Team

By Goodman Media Earlier this month, we watched two standout teams—which...

Pr, Marketing, Public relations, Women in business, gender equity, women in PR, professional women, workplace diversity, Courtney Lukitsch, Gotham PR, women at work, female entrepreneurs, executive diversity
The Moment Is Now for Women in PR and Business

By Courtney Lukitsch, Founder and Principal, Gotham PR In her new...

Pr, Marketing, Public relations, Starbucks PR, Birds of Paradise Public Relations, Valeria Lacouriere, business and politics, uncomfortable bedfellows, political bias, Uber crisis
Are Business and Politics Uncomfortable Bedfellows? It Depends on Your Approach

By Valeria Lacouriere, Director of Communications, Birds of Paradise Public Relations When is...

<-- Google Analytics -->