Cavalry Public Relations has added Robert Frank, former City Editor of The Herald in Everett, Wash., as Director of Northwest Operations.
Robert spent two decades as a top editor and journalist in the Seattle area and at The Herald, led a staff that received numerous national and regional awards. He’s held similar positions at other news operations in Washington and in California—where he also worked in public television and public relations.
“Like many other Cavalry PR team members, Robert didn’t just dabble in journalism,” says Cavalry PR Co-Founder Howard Breuer, who worked with Robert two decades ago when they were both editors at the San Gabriel Valley Tribune. “He has tremendous media insight and access that help make Cavalry PR a top choice for clients in the Pacific Northwest and elsewhere.”
A former reporter for the Orange County Register in California, Robert also edited several English-language newspapers in Europe and has written for the International Herald Tribune.
“Every day I see a great need for professional, media-oriented public relations in this dynamic and exploding business environment,” Frank said. “Too often, pitches are made with presumptions and a sense of entitlement, forgetting that clients are competing for media with resources who put a premium on relevance, timeliness and meaningful contributions, with their audience in mind.”
Cavalry already had a presence in the Greater Seattle market with team member Anne Bremner but, adds Breuer: “We don’t expand for the sake of expanding.
“We had an opportunity in Seattle to pair existing Cavalry PR team member Anne Bremner – a brilliant attorney, advocate, crisis manager and TV legal analyst – with Robert,” Breuer says. “It’s an exciting combination that will translate to great PR opportunities for companies, law firms, nonprofits and startups in the Pacific Northwest. Those clients will get the best of both worlds: local connections and experience combined with Cavalry PR’s national resources.”