Catering To the Unique Millennial Market: Restaurants Look to Meet Gen Y's Needs Without Alienating Others, New Technomic Study Finds

Americans born between 1977 and 1992 comprise the largest and most influential generational cohort since the Baby Boomers. As this group transitions into careers, marriage and raising children, restaurant operators and countless other businesses all want to know how to make important inroads with Millennials, while continuing to appeal to other key segments of the population.

Technomic‘s report, Understanding the Foodservice Attitudes & Behaviors of Millennials, reveals critical insights on the similarities and differences between Millennial, Generation X and Baby Boomer consumers. It also examines differences within the Millennial cohort by ethnicity, age and life stage to help determine how needs evolve over time and what to expect for the up-and-coming Generation Z.

"Millennials cover a broad range of life stages, from college years, to early career to starting a family. They are not one homogeneous group with constant needs so it is imperative that restaurant chains stay on top of their changing needs and expectations, particularly in the areas of health and wellness, ability to customize their order and atmosphere," said Sara Monnette, director of consumer research at Technomic, in a news release. "That said, Millennial consumers are only a portion of the total foodservice market, and it is important to meet their unique needs in a way that resonates across generational groups."

To help operators and suppliers better understand Millennials, Technomic combined secondary, qualitative and quantitative research to develop the comprehensive Understanding the Foodservice Attitudes & Behaviors of Millennials report. Interesting findings include:

  • Let’s eat: 41 percent of Millennials purchase food away from home at least twice a week compared to 38 percent of Gen Xers and 37 percent of Baby Boomers.
  • Open to new foods: 48 percent of Millennials compared to 47 percent of Gen Xers and 31 percent of Baby Boomers strongly agree that they have a diverse social network. Of those Millennials, 67 percent say it makes them more interested in ethnic foods.
  • Millennials are following you: A majority of Millennials (59 percent) say they look up restaurant menus online often or very often via a computer and 19 percent do so using a mobile device.
  • Drink up: 20 percent of Millennials agree it is important for restaurants to serve alcoholic beverages compared to 12 percent of Gen Xers and 10 percent of Baby Boomers.

Infographic

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Brand engagement, business technology, digital landscape, Digital marketing, Marketing, marketing relationships, marketing skills, marketing technologists, marketing tools, Pr, Project management, Public relations, Racepoint Global
Why Marketers Need to Speak the Language of Digital: The Changing Role of Marketers in the Digital Landscape

Digital marketing has moved into the mainstream. Its impact is being...

Woman wearing tears of joy emoji masks while looking at her phone. Image created by mix of photography and CGI.
Poop Emoji or Smiley Faces? New Workfront Survey Unveils How Office Workers Really Feel About Work

A survey released this week by enterprise work management solutions firm...

Closeup of male hand holding telephone receiver while dialing a telephone number to make a call using a black landline phone. With retro filter effect.
Customer Service: The Good, The Bad and The Ugly—How Your Brand Can Stand Out for the Right Reasons

70% Would Contact a Company Following a Good Customer Service Experience...

Thought Leaders On Deadline
Apollo program, community relations, Jeremy Sutter, Marketing, NASA marketing, NASA PR, Pr, PR blast from the past, PR innovation, PR technology, Public relations, social media trends
PR Blast(off) from the Past: How NASA’s Apollo Program Shaped Public Relations and Innovation

By Jeremy Sutter, Business Writer July 20,1969. The nation sat fixed...

brand endorsements, brand responsibility, CenturyLink, Hofstra University, Lawrence Herbert School of Communication, Marketing, NFL player protests, NFL protesters, Pr, Public relations, Victoria Geyer Semple
Brand Responsibility Perspectives: When Athletes Protest, Endorsers Should Listen

By Victoria Geyer Semple, Associate Professor, Journalism, Media Studies, and Public...

Barcelona Principles, Christine Perkett, Marketing, Measurement Month, PerkettPR, Pr, PR analytics, PR benchmarking, PR Measurement, Public relations, SeeDepth, share of voice
What’s the Buzz Surrounding Measurement Month?

By Christine Perkett, Founder, SeeDepth As PR pros, we hear the...