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PR Biz Update PR Agency News PR People Marketing Trends
Customer Retention
4 Out of 5 B2B Companies Invest Less Than 30 Percent of Their Marketing Budget on Customer Retention Messaging

Historically, it takes fewer resources to maintain existing customers as it...

scientific calculator and pens
Procurement in 2017: CPOs Focus on Cost Cutting, Risk Management in Volatile Market, with Tech & Talent Top of Mind

In an uncertain global market, reducing costs is the biggest priority...

woman with shopping bags over yellow lights background
Most Memorable Brand Experiences: New Report Ranks the Top Retailers for Customer Service Excellence

Study Also Ranks Retailers on Most Accessible Website Help Destinations These...

Thought Leaders On Deadline
Mark Simon
PR Best Practices: 5 Ways to Communicate Smarter in 2017

By Mark Simon, Managing Director of North American and Toluna Digital,...

Steve Beale
Reporters Love Trendspotters: Make Your Pitch Bigger by Linking to One—or Pointing a New One Out

By Steve Beale, Daily ‘Dog Media News Editor and Inside Health Media Editor...

Pr, Marketing, Public relations, Social Engagement, PR campaign, PR Measurement, campaign measurement, campaign effectiveness, brand mentions, Taral Patel, PRmention, campaign impact, keyword rankings, social shares
10 Methods to Measure the Impact of PR Campaign

By Taral Patel, PR Executive, PRmention Whenever a company runs a PR...

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