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lotus823

lotus823’s Deep Research and Social Media Savvy Escalates Audio-Technica’s Web Presence and Social Community Engagement

In 2014, integrated marketing communications firm lotus823 partnered with Audio-Technica—a worldwide group of companies devoted to the design, manufacture, marketing and distribution of problem-solving audio equipment—to offer the company online marketing services, including full-scale social media management and content marketing that would …
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Visibility Matters: Strong Client Support, Dynamic Teamwork Combine to Spur C. Blohm & Associates’ Success, Earns Firm a Gold Bulldog Stars of PR Awards

C. Blohm & Associates (CB&A), a premier PR and digital marketing agency for the education and special needs industries, creates customized integrated marketing communication campaigns that drive results for clients. Passion, imagination and commitment are hallmarks of the dynamic CB&A team that focuses …
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Hey Marketers, Boomers Are Noticing How You’re (Not) Speaking to Them: The 50+ Sector Says Marketers Have Them All Wrong

Anyone whose business involves selling something can tell you there is...

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Execs Say that Nearly 20 Percent of the Time, Work Email Is a Waste of Time: Top Culprits Are Spam, Overuse of “Cc” Line

Workers wondering where their time goes should look at how they...

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New Corp. Reputation Study Finds C-Suite Execs Handling Crises More Adeptly, but Missing Key Opportunities

Senior Leaders Aren’t Taking Advantage of Chances to Bond with Millennials...

Thought Leaders On Deadline
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PR’s Consumer-Centric Evolution: A Q&A with HARO Founder Peter Shankman

By John McCartney, Managing Director, Wise Public Relations Peter Shankman, best...

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Anatomy of the Perfect Pitch: PR Pros Speak Out About the Best Qualities of Their Media Relations

By Jenna Dutcher, Community Relations Manager, Communications@Syracuse What is the most...

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PR Lessons from Beyoncé: How to Master Social Media

By Katherine Doble, Director of Digital and Branding, Schwartz Media Strategies...