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PR Biz Update PR Agency News PR People Marketing Trends
Pr, Marketing, Public relations, Forrester Consulting, targeted campaigns, marketer perceptions, AI-driven marketing, AI marketing adoption, Adgorithms, Next Generation of Marketing, contextual marketing
AI Adoption in Marketing is Limited by Marketers’ Perceptions, Says Study— and 40% Think They’re Already Using AI

Marketers’ lack of understanding of AI-driven marketing might be influencing its...

Pr, Marketing, Public relations, corporate culture, company culture, executive leadership, culture management, CultureIQ,, productive culture, and culture benefits, engaged culture
Corporate Culture in Focus: 73% of HR Professionals Believe Great Culture Ties Directly to Employee & Brand Engagement

New research from culture management firm CultureIQ, which announced the results...

Pr, Marketing, Public relations, Weber Shandwick, KRC Research, corporate reputation, corporate responsibility, comms integration, personalized corporate narratives, reputation paradigm
Consumers Say “Good for Me” Beats “Good for All” as a Driver of Company Reputation, Weber Study Finds

85% of Consumers Judge Companies Today by How They Respond to...

Thought Leaders On Deadline
Pr, Marketing, Public relations, Social Engagement, PR campaign, PR Measurement, campaign measurement, campaign effectiveness, brand mentions, Taral Patel, PRmention, campaign impact, keyword rankings, social shares
10 Methods to Measure the Impact of PR Campaign

By Taral Patel, PR Executive, PRmention Whenever a company runs a PR...

Pr, Marketing, Public relations, PR writing, PR quotes, spray and pray, PR pet peeves, Ed James, Anthemic Agency PR, PR bad habits, PR bad practices
Cut it Out, Already: 4 Things PR Pros Need to Stop Doing Right Now

By Ed James, President, Anthemic Agency PR Having been in the PR world...

Pr, Marketing, Public relations, Super Bowl, PR industry, PR agency, PR leadership, PR team, Goodman Media, comms lessons, PR MVP, PR coaching, PR rookie
Super Bowl Comms Lessons: Putting Together an All-Star PR Team

By Goodman Media Earlier this month, we watched two standout teams—which...

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