Thought Leaders

2017 in PR, analytics platforms, data-infused PR, InkHouse, Marketing, Pr, PR audio, PR storytelling, PR trends, Public relations, quality journalism, Samantha McGarry

Three More PR Trends to Watch in 2017

By Samantha McGarry, Senior Vice President, InkHouse One of the things I find most thrilling most about working in public relations is there’s never a dull day. This is an industry that surges forward, driven by business goals, digital innovation, the nuances …
2017 trends, chatbots, digital disruption, engagement technologies, immersion tech, insight technologies, Liane O’Neill, Marketing, Pr, PR trends, Public relations, support technologies, tech PR, Telehealth, The Abbi Agency

Tech PR Trends on the Horizon—What to Expect in 2017

By Liane O’Neill, Junior Account Executive, The Abbi Agency Self-driving cars share our lanes, virtual reality takes us to a place beyond the present, drones are delivering Slurpees and over-the-counter medicines, Elon Musk and friends have perfected vertical rocket landings. In 2016 …
content creation, content distribution, Content marketing, content providers, Courtney Lukitsch, Gotham PR, Marketing, Pr, PR branding, PR content, PR pros, PR storytelling, Public relations

PR Pros as Compelling Content Providers in 2017

By Courtney Lukitsch, Founder, Gotham PR We are in the midst of transformation within the PR industry globally, where leading practitioners are not just a brand’s primary storyteller and distiller of data—but essential business drivers through compelling content creation and distribution. As …

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PR Biz Update PR Agency News PR People Marketing Trends
Double explosure with businessman talking by phone and business chart
CMO Insights on the Journey Toward Digital Agility, Now Critical to Customer Intimacy, Competitiveness and Increasing Sales

Chief marketers have access to unprecedented degrees of customer insight that...

association marketing, association members, association membership demographics, association relevance, conference content, conference planners, content repurposing, educational content, Marketing, Pr, Public relations
Association Marketing: 45% of Association Professionals Are Not Using Their Conference Content for Other Marketing Purposes

Shifting membership demographics and the perceived ease of access to information...

Brand Obama, Brand Trump, Divided State of America, Marketing, polarizing politics, political parties, political perception, political reputation, Pr, Public relations, Reputation Institute, stakeholder measurement, Stephen Hahn-Griffiths
Political PR Pulse: Obama's Reputation Is Weak, Trump's Is Poor—and Both Parties Are Polarizing

Inauguration Day Study Analyzes “Reputationally Challenged” U.S. Politics Building on its...

Thought Leaders On Deadline
Allison Schroeder, brand assaults, brand building, Crisis communications, Marketing, Pomme Communications, Pr, Public relations, Reputation management, reputation planning
Three Easy Ways to Improve your Reputation Management Planning

Why this is so much more than crisis communications—and how you...

Amna Kirmani, consumer psychology, doing well vs. doing good, favoring the underdog, Marketing, McDonough School of Business, Pr, Public relations, Rebecca Hamiltonm Debora Thompson, Robert H. Smith School of Business
Doing Well vs. Doing Good: The Consumer Psychology Behind Favoring the Underdog

By Rebecca Hamilton & Debora Thompson, Georgetown University’s McDonough School of...

2017 communications, brand journalism, communications channels, content publishing, Earned media, Marketing, message amplification, Pr, Public relations, Scott Public Relations, SEO
Five New Recommendations for Successful Communications in 2017

By Scott Public Relations Is traditional PR dead? No, but it...