Thought Leaders

Mark Simon

PR Best Practices: 5 Ways to Communicate Smarter in 2017

By Mark Simon, Managing Director of North American and Toluna Digital, Toluna PR professionals are continually tasked with creating dynamic and creative strategies to engage with their target audiences in rapidly changing environments. To address this challenge, PR professionals ought to take …
Pr, Marketing, Public relations, Social Engagement, PR campaign, PR Measurement, campaign measurement, campaign effectiveness, brand mentions, Taral Patel, PRmention, campaign impact, keyword rankings, social shares

10 Methods to Measure the Impact of PR Campaigns

By Taral Patel, PR Executive, PRmention Whenever a company runs a PR campaign, it invests considerable money and efforts in it. It, therefore, becomes necessary to measure the success of that PR campaign. Besides, measuring the effectiveness and the impact of a campaign …
Pr, Marketing, Public relations, Women in business, gender equity, women in PR, professional women, workplace diversity, Courtney Lukitsch, Gotham PR, women at work, female entrepreneurs, executive diversity

The Moment Is Now for Women in PR and Business

By Courtney Lukitsch, Founder and Principal, Gotham PR In her new book The Power of Women at Work published by Crown Business in 2017, executive author Sallie Krawcheck underscores the ongoing opportunity to launch a new business—and the particular challenges that are …
Pr, Marketing, Public relations, User-generated content, marketing trends, brand ambassador, omnichannel marketing, marketing programs, marketing efforts, Easypromos, 2017 trends, digital promotions, social streaming

6 Trends Shaping Digital Marketing Promotions in 2017

By Marketing Team, Easypromos 2016 demonstrated an increasingly intensifying digital promotions environment as businesses, agencies and brands focused a greater share of marketing efforts on online and social media channels to engage with a growing digital audience. Looking ahead, the company forecasts …

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PR Biz Update PR Agency News PR People Marketing Trends
business strategy, Attract, Convert, Retain
New Insights on Customer Renewal Messaging: Research Points to Two Critical Tactics That Marketers Must Master

New research from messaging content and skills training firm Corporate Visions...

frightened worker under a feet of a huge businessman
Workplace Communication and Diplomacy: New Study Pinpoints the Skills Workers Say Managers Need to Improve Most

Strong communication skills are necessary at every career stage, and especially...

Nordstrom store
Fashion PR: Thanks to Top-Shelf Customer Service, Nordstrom Is the Nation’s Favorite Fashion Retailer

90% of Customers Who Were Assisted by a Sales Associate Bought...

Thought Leaders On Deadline
Heather Caufield
“Up to My Eyeballs in Trump”—4 Media Relations Tips in the Era of the New President

By Heather Caufield, Manager, Client Services, CooperKatz & Co. The inauguration...

Mark Simon
PR Best Practices: 5 Ways to Communicate Smarter in 2017

By Mark Simon, Managing Director of North American and Toluna Digital,...

Steve Beale
Reporters Love Trendspotters: Make Your Pitch Bigger by Linking to One—or Pointing a New One Out

By Steve Beale, Daily ‘Dog Media News Editor and Inside Health Media Editor...

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