Thought Leaders

Dave Yonkman

Journalists Speak Out: Four Tips to Ensure Press Coverage

By Dave Yonkman, Founding Principal, DYS Media Reporters, editors, producers, hosts and bloggers follow a rhythm determined by deadlines, competitors, show times and breaking news beyond their control. Infiltrate that rhythm seamlessly with perfectly timed guests and sources to ensure incredible press …
Ryan Ferguson

How Young PR Pros Should Approach Career Advancement

By Ryan Ferguson, Founder, TeachMePR This is the second of a 2-part series on PR career advancement by Ryan Ferguson. See the first part, “Jumpstarting Your Career: The Key Qualities in PR Managers,” here. Last week’s article focused on the skills and qualities required …

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Are Commercials Taking the Social Out of Social Video? Over Half of Users Are Turned Off When Faced with Interruptive Ads

Digital advertising spending is expected to overtake TV in 2017, and...

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New Study Reveals That Only 53% of American Employees Feel Appreciated at Work—Are Poor Recognition Programs to Blame?

Employee recognition firm AttaCoin recently released the results of a new...

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For Today’s Brands, Mobile is Do or Die: Study Reveals the Surprising Ways Consumers Use Their Devices

New Research Explores Mobile Consumers’ Expectations for the Future From device...

Thought Leaders On Deadline
Pat Reilly
Hiding in Plain Sight: The Genius of eBay’s Diversity Report Release

By Pat Reilly, CEO, PR & Company As Diversity & Inclusion efforts...

Jim Newman
How an Effective Comms Strategy Can Help Combat Misunderstandings, False Statements and Even Downright Lies

By Jim Newman, Account Supervisor, KGBTexas Communications Some say we now...

Content Marketing
5 Lessons Content Marketers Can Learn from Traditional PR

By Charles Dearing, Freelance Writer/Blogger For many small business owners, mastering...