On Deadline

2017 PR trends, fake news, influencers, Marketing, marketing campaigns, Maura FitzGerald, Pr, PR civility, PR content, PR predictions, PR video, Public relations, Version 2.0 Communications

PR Predictions (and a Plea) for 2017

By Maura FitzGerald, Co-Founder and Partner, Version 2.0 Communications The pundits and their predictions were often proven wrong as the events of 2016 unfolded. In the Chinese zodiac, 2016 was the year of the monkey, that mischievous little animal that loves to …
Agility Enterprise, Agility PR Solutions, automated monitoring, Marcus Kaulback, Marketing, Media monitoring, Pr, Public relations

The Trouble With Media Monitoring

By Marcus Kaulback, Agility PR Solutions As a field, as a science, media monitoring and measurement has never been more sophisticated than it is now. The benefits of listening, and then learning from the results, have been clearly established. Yet, as an …
Brand loyalty, customer loyalty, engagement programs, fading loyalty, Howard Schneider, Kobie Marketing, luxury marketing, luxury PR, Marketing, Neiman Marcus, Pr, price transparency, Public relations

Three Tips for Keeping Luxury Shoppers Loyal

By Howard Schneider, Senior Consultant, Kobie Marketing When Neiman Marcus shared its Q3 earnings report last month, the luxury retailer announced that year-over-year same-store sales fell 8 percent in the quarter. One cause, according to the company’s CEO: fading customer loyalty. The …

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Asian Businesswoman Leading Meeting At Boardroom Table
Trends in Small Business Marketing: Less Than Half Small Biz Owners Surveyed Have Devised a Formal Marketing Plan

Though marketing is key to attracting new customers and retaining loyal...

Diversity, Institute for Public Relations, Marketing, Millennial communications pros, Millennial values, Millennials in the workplace, Plank Center for Leadership in Public Relations, Pr, Public relations, Social responsibility, Transparency
Workplace PR: Millennial PR Pros and Their Managers Differ in Perceptions of Workplace Factors, Values and Attributes

Millennials are often criticized for the different values, qualities and skills...

advertising expectations, brand marketers, customized ads, Duncan Southgate, Gen Z challenges, immediate gratification, Kantar Millward Brown, Marketing, on-demand world, Pr, Public relations, response to advertising
Brand Communicators, Get Ready: Gen Z Is Growing Up—And They’re More Challenging than Millennials

This Immediate-Gratification Generation Is Savvier & More Difficult to Engage A...

Thought Leaders On Deadline
content ideation, content is king, content makeover, Content marketing, Content strategy, digital PR, Hallam Internet, Ken Scott, Marketing, Pr, PR content, Public relations, repurposing content
Content Marketing Tips: Why Repurposing Is a Real PR Content Strategy

By Ken Scott, Digital PR Executive, Hallam Internet Limited “Content is...

Allison Schroeder, brand assaults, brand building, Crisis communications, Marketing, Pomme Communications, Pr, Public relations, Reputation management, reputation planning
Three Easy Ways to Improve your Reputation Management Planning

Why this is so much more than crisis communications—and how you...

Amna Kirmani, consumer psychology, doing well vs. doing good, favoring the underdog, Marketing, McDonough School of Business, Pr, Public relations, Rebecca Hamiltonm Debora Thompson, Robert H. Smith School of Business
Doing Well vs. Doing Good: The Consumer Psychology Behind Favoring the Underdog

By Rebecca Hamilton & Debora Thompson, Georgetown University’s McDonough School of...