PR Insights

Mark Simon

PR Best Practices: 5 Ways to Communicate Smarter in 2017

By Mark Simon, Managing Director of North American and Toluna Digital, Toluna PR professionals are continually tasked with creating dynamic and creative strategies to engage with their target audiences in rapidly changing environments. To address this challenge, PR professionals ought to take …
Pr, Marketing, Public relations, Social Engagement, PR campaign, PR Measurement, campaign measurement, campaign effectiveness, brand mentions, Taral Patel, PRmention, campaign impact, keyword rankings, social shares

10 Methods to Measure the Impact of PR Campaigns

By Taral Patel, PR Executive, PRmention Whenever a company runs a PR campaign, it invests considerable money and efforts in it. It, therefore, becomes necessary to measure the success of that PR campaign. Besides, measuring the effectiveness and the impact of a campaign …
Pr, Marketing, Public relations, Women in business, gender equity, women in PR, professional women, workplace diversity, Courtney Lukitsch, Gotham PR, women at work, female entrepreneurs, executive diversity

The Moment Is Now for Women in PR and Business

By Courtney Lukitsch, Founder and Principal, Gotham PR In her new book The Power of Women at Work published by Crown Business in 2017, executive author Sallie Krawcheck underscores the ongoing opportunity to launch a new business—and the particular challenges that are …

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Marketers’ Confidence Reaches a Record High in 2017, Despite Concerns Over Misalignment of Organizational Priorities

While the latest Marketers Confidence Index revealed optimism among industry pros...

Asian business people sleeping at their workplaces
Where's the Boss? Employee Productivity Is at Risk After Senior Managers Depart—4 Tips to Avoid Interim Slowdown

Employee productivity can take a big hit when the boss leaves,...

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The Top Company Cultures of 2017: New Report from Entrepreneur & CultureIQ Has Them Ranked

Recognizing High-Performing Cultures in Small, Medium & Large Companies Honoring the...

Thought Leaders On Deadline
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How Can PR Help to Restore Public Trust in Media? Here’s Three Tips

By Goodman Media According to a late 2016 Gallup poll, only 32%...

Ralph Katz
Trustworthiness & Transparency—What Is Our Responsibility as Communicators?

By Ralph Katz, Co-Founder and Principal, CooperKatz & Co. In 1979,...

Ruthie Thomas
Handling Rejection: How to Cope With the “R-Word” in Business and Life

By Ruthie Thomas, Founder & CEO, Birds of Paradise Public Relations ...