PR Agency News

Finn Partners’ Technology Practice Launches Next Tech Initiative

Companies offering solutions based on disruptive technologies, such as artificial intelligence (AI), virtual and augmented reality, 3D printing, automotive and blockchain technologies, face communication challenges when trying to foster audience acceptance and boost widespread adoption. Finn Partners’ Technology Practice launched Next Tech, …

Zapwater Communications Retained by Fairmont Mayakoba

Fairmont Mayakoba has appointed Zapwater Communications as its USA Public Relations Agency of Record. Zapwater began working with the luxury Riviera Maya hotel in late December employing a fresh and creative approach to generate publicity and drive both awareness and business for …

Definition 6 Announces Sale of TheNewsMarket to DMA Media

Digital marketing agency Definition 6 announced that it has sold TheNewsMarket (TNM) to international broadcast and digital content company DMA Media, which is Europe’s largest independent news services company. Definition 6, an award-winning, full-service shop specializing in innovative omnichannel digital strategies, branded …

How The Halo Group Helped Transform the Student Experience

K-12 educators, administrators and teachers alike, have a growing list of responsibilities, tasks, and performance goals. Chief amongst them is finding ways to better connect with their students and connecting their students with their studies. Enter Europe’s leading Learning Management System itslearning, …

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Trends in Small Business Marketing: Less Than Half Small Biz Owners Surveyed Have Devised a Formal Marketing Plan

Though marketing is key to attracting new customers and retaining loyal...

Diversity, Institute for Public Relations, Marketing, Millennial communications pros, Millennial values, Millennials in the workplace, Plank Center for Leadership in Public Relations, Pr, Public relations, Social responsibility, Transparency
Workplace PR: Millennial PR Pros and Their Managers Differ in Perceptions of Workplace Factors, Values and Attributes

Millennials are often criticized for the different values, qualities and skills...

advertising expectations, brand marketers, customized ads, Duncan Southgate, Gen Z challenges, immediate gratification, Kantar Millward Brown, Marketing, on-demand world, Pr, Public relations, response to advertising
Brand Communicators, Get Ready: Gen Z Is Growing Up—And They’re More Challenging than Millennials

This Immediate-Gratification Generation Is Savvier & More Difficult to Engage A...

Thought Leaders On Deadline
content ideation, content is king, content makeover, Content marketing, Content strategy, digital PR, Hallam Internet, Ken Scott, Marketing, Pr, PR content, Public relations, repurposing content
Content Marketing Tips: Why Repurposing Is a Real PR Content Strategy

By Ken Scott, Digital PR Executive, Hallam Internet Limited “Content is...

Allison Schroeder, brand assaults, brand building, Crisis communications, Marketing, Pomme Communications, Pr, Public relations, Reputation management, reputation planning
Three Easy Ways to Improve your Reputation Management Planning

Why this is so much more than crisis communications—and how you...

Amna Kirmani, consumer psychology, doing well vs. doing good, favoring the underdog, Marketing, McDonough School of Business, Pr, Public relations, Rebecca Hamiltonm Debora Thompson, Robert H. Smith School of Business
Doing Well vs. Doing Good: The Consumer Psychology Behind Favoring the Underdog

By Rebecca Hamilton & Debora Thompson, Georgetown University’s McDonough School of...