PR Agency News

BARKER Retains SlimFast Creative Account

Full-service advertising and digital agency BARKER announced that it has retained the creative assignment for the $50MM SlimFast account. BARKER, the incumbent creative AOR since 2014, will continue to handle branding, marketing strategy, and creative across TV, print, and digital for master …

EdTech180 Announces New International EdTech Clients

Reflecting the continued global growth of the Education Technology industry, public relations firm EdTech180 announced the addition of two new international clients, Empower the User (ETU) from Ireland, and Chalk Talk Solutions from Jordan and Boston.  ETU specializes in delivering simulations for …

Konnect Public Relations Rebrands as KONNECT AGENCY

KONNECT AGENCY, formerly known as Konnect Public Relations, announced its official rebrand by revealing its roster of inclusive marketing capabilities via a new interactive company website. In addition to the public relations services that propelled the agency to become one of the …
PR Biz Update PR Agency News PR People Marketing Trends
Accenture Interactive, customer loyalty, Farrell Hudzik, fragmented marketplace, loyalty growth trends, loyalty leaders, Loyalty marketing, loyalty programs, Marketing, Pr, Public relations, retail loyalty
Loyalty is Big Business: Loyalty-Program Members Generate Significantly More Revenue for Retailers Than Non-Members

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent...

Performace
Are You Measuring the Value of Your Talent Management? Companies Gain Traction with Talent Metrics that Matter

Data matters in just about every corporate decision these days, and...

athlete branding, Barbara Zack, brand spokespeople, brands sponsoring athletes, Marketing, marketing challenge, Olympic athletes for endorsement deals, Olympic endorsements, Pr, Public relations, Rio-robbery scandal, Ryan Lochte, savvy advertisers, The NPD Group
Athlete Branding: The Art of Matching the Right Athletes with the Right Brands Remains a Challenge for Marketers

Olympic Endorsements Are More Complex than Conventional Wisdom Suggests As implications...

Thought Leaders On Deadline
Courtney Lukitsch, election cycle, Gotham PR, Marketing, pay inequality, pay wage gap, Pr, presidential candidates, Public relations, public relations industry, shattering the glass ceiling, women entrepreneurs
Shattering the PR Glass Ceiling: Fixing the Wage Gap

By Courtney Lukitsch, Founder and Principal, Gotham PR Gotham PR recently...

blog content, blog domain, blog posts, blog quality, blogging strategy, Charles Goodman, content CPR, content creation, Marketing, marketing blog, Pr, Public relations, share buttons, social media plan
Content CPR: 3 Quick Ways to Bring Your Blog Back to Life

By Charles Goodman, Internet Marketing Specialist Confession time: I really like...

Crisis communications, crisis response, Gary Frisch, lying to the media, Marketing, media commentary, Media Relations, Olympic robbery, Pr, PR crisis, Public relations, Swordfish Communications
Olympic Robbery Scandal: Note to Athletes and Organizations—Don’t Strive for the Gold in Lying

By Gary Frisch, President, Swordfish Communications As new details and surveillance...