PR Agency News

GameOn Selects Resound Marketing as PR Agency of Record

Resound Marketing, results-driven PR and marketing agency, announced it has been selected as the public relations agency of record for San Francisco-based startup GameOn Technology, a cloud-based engagement platform for sports fans, which includes Joe Montana, Snoop Dogg, and Gary Payton among …

O’Malley Hansen Communications Acquires Alpaytac Public Relations

O’Malley Hansen Communications (OHC), a brand-building agency with core competencies in integrated traditional and digital communications to large stakeholder audiences, has acquired Alpaytac Public Relations, an award-winning agency with a strong heritage of great results and exceptional client service. The acquisition expands the agency’s …

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APCO Worldwide, association communications, association efficacy, association influence, association sophistication, effective associations, Marketing, Pr, public policy advocate, Public relations, TradeMarks Study, Washington influence
New APCO Trademarks Study Shows How Associations Are Successfully Exerting Influence in Washington Today

APCO Worldwide recently released the third update to its annual TradeMarks...

employee connectivity, employee data usage, IPass, Marketing, mobile connectivity, mobile professionals, mobile workforce, Patricia Hume, Pr, Public relations, remote employees, Rethink Technology Research, working on the go
The True Cost of a Mobile Workforce: Companies Spend Nearly $3B Annually on Mobile Connectivity for Employees

North American and European businesses are incurring costs of at least...

Advertising account executive, career planning, CareerCast, comms careers, glamorous professions, high turnover professions, Marketing, overrated professions, Pr, PR executive, Public relations, stressful jobs, underrated professions
Communications Shakedown: PR Exec & Ad Account Exec Among Most Overrated Jobs, Says New Study

Overrated Occupations Are Highly Stressful, with High Turnover Rates When it...

Thought Leaders On Deadline
data science, Marketing, Marketing Evolution, marketing industry, marketing qualifications, marketing skills, Pr, Public relations, Ryan McCready, skills gap, Venngage
Marketing Skills 2016: Are You Qualified to Be Hired?

By Ryan McCready, Data Scientist, Venngage If you were looking for...

Alexa Lemzy, brand marketing, Email marketing, Marketing, marketing budgets, marketing channels, marketing priorities, mobile integration, Mobile marketing, Pr, Public relations, SMS marketing, text marketing, TextMagic
Marketers Need to Make SMS and Email Play Nice Together—Here’s Why And How

By Alexa Lemzy, Customer Support & Content Manager, TextMagic Mobile is...

client relationships, communications messaging, communications relationships, Gotham PR, internal relationships, Lindsay Cosner, Marketing, Pr, PR ingenuity, Public relations, startup communications
The Two Pillars of Successful Startup Communications

By Lindsay Cosner, Account Supervisor, Gotham PR One might say we...