On the Campaign Trail: Battling Back Against a Mighty Bleak Image, Detroit Launches Its “I'm a Believer” Effort, Crafted By Media Specialists Tired Of Constant Motor City Bashing– City Will Be “Plastered” with Messaging

With a rousing new song to enlist Detroiters to believe in the city and turn it around, Detroit mayor Dave Bing unveiled a new $10-million advertising campaign this week that will plaster the city with billboards and flood the news media with its positive message. The "I’m a Believer" campaign comes from a volunteer effort led by two local media specialists tired of all the Detroit bashers who live in the region and beyond. It addresses the hope that Detroit can rebound and regain its status as a world-class city. "We’re coming back," said Bing, when asked Tuesday why people should believe in Detroit. "We will be the city everyone wanted to be," he added, the Detroit Free Press reports.

Newly elected county executive Mark Hackel said the suburbs support Detroit’s need to be successful. "The suburbs developed from the city of Detroit," he said. "Their success is our success. The issues they are facing, we are facing. If Detroit does not come back, the suburbs will have a difficult time doing the same," he added, the Detroit Free Press reports.

Detroit reportedly paid nothing for the campaign. Its $10-million cost, raised totally from donations, reflects what someone would have paid to design the campaign, create its ads and a Web site, and buy advertising time and space. "I’m a Believer" will feature 40 billboards and a slew of radio, TV and print ads with some of the region’s leaders, entertainers and celebrities. The ads point people to the campaign’s Web site, where they will find dozens of opportunities to help make Detroit a good, clean, safe place to live, reports Free Press writer Patricia Anstett.

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Ann Sung Ruckstuhl, Harris Poll, independent vendors, Internet annoyances, Marketing, performance analytics, Pr, Public relations, SOASTA, third-party ads, third-party advertising, third-party news, third-party videos
When It Comes to Web Surfing, Americans Say Three’s a Crowd: 85% Say Third-Party Advertising Is Annoying

Performance analytics firm SOASTA recently announced the findings of its Third-Party...

2008 financial crisis, brand reputation, Doug Hesney, Financial crisis, financial recovery, Financial Services Companies, Investor relations, Makovsky, Marketing, Pr, Public relations, reputational issues, Wall Street reputation
Guilty by PR Association: 86% of Financial Services Pros Say 2008 Meltdown Still Impacts Their Company’s Reputation

Nearly One Third of U.S. Consumers Say They Have Lost Trust...

Apple Watch, consumer loyalty, consumer preference, First Insight, Garmin smartwatch, Marketing, Pr, product success, Public relations, smartwatch craze, smartwatch issues, smartwatch manufacturers, smartwatch problems
The Harsh Reality Facing Smartwatch Manufacturers—Consumers Aren’t Likely to Bite Unless Issues Are Addressed

The smartwatch craze that overtook the media and consumer imaginations in...

Thought Leaders On Deadline
Alexa Lemzy, brand marketing, Email marketing, Marketing, marketing budgets, marketing channels, marketing priorities, mobile integration, Mobile marketing, Pr, Public relations, SMS marketing, text marketing, TextMagic
Marketers Need to Make SMS and Email Play Nice Together—Here’s Why And How

By Alexa Lemzy, Customer Support & Content Manager, TextMagic Mobile is...

client relationships, communications messaging, communications relationships, Gotham PR, internal relationships, Lindsay Cosner, Marketing, Pr, PR ingenuity, Public relations, startup communications
The Two Pillars of Successful Startup Communications

By Lindsay Cosner, Account Supervisor, Gotham PR One might say we...

business pain points, campaign budget, client differentiation, client relationships, Marketing, MediaMiser, Pr, PR client, PR process, PR pros, project budget, project deadlines, Public relations, Target audience, Whitney Zelmer
8 Crucial Questions Every PR Pro Needs to Ask Their Client Before Getting Started

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter You’ve reached...