Bulldog’s 2016 Digital/Social Award Winners Announced: Deloitte Awarded Grand Prize, One of 6 Total Honors for the Company

Bulldog Awards, Marketing, Pr, PR agency, PR awards, PR campaign, PR industry, PR insights, PR success, Public relations, winning PRThis week, Bulldog Reporter announced the winners of the 2016 Bulldog Digital/Social PR Awards program. Forty-eight honors have been awarded, including the Grand Prize, to companies who have made amazing strides in the world of digital and social media public relations and communications.

Scoring for agencies is based on the following criteria: creativity and originality, strategic and tactical brilliance, breakthrough communications approaches and of course the results of all efforts. Winners are awarded gold, silver or bronze awards and since they are assigned a numbered score, there may be more than one winner of each award. The Grand Prize winner is a multi-award winning submission.

All Bulldog Digital/Social PR Award winners receive the coveted framed award certificate. The Grand Prize Winner for the 2016 Digital/Social Communications Campaign of the Year is presented with a beautiful custom-made crystal bulldog award. This year, the honor is given to Deloitte, which won silver in three categories including Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility, Best Use of Digital/Social in a Public Affairs/Awareness Campaign and Best Use of Video in a Digital/Social Environment for its campaign, “US Para Equestrian Dressage: The healing power of competition.” The firm also took home two bronze awards for its work on “Men’s Rugby Sevens: Band of brothers.”

As with all Bulldog Awards, the Digital/Social PR program is judged by working and award-winning journalists including a Pulitzer Prize winner. This year’s judges come from a number of different media outlets including The Washington Post, USA Today and The Oregonian. The judging process is rigorous with each submission scored by at least 3 judges in the first round. Based on those scores, submissions with a score high enough, move on to the elite round where they are reviewed by another two or three judges and scored accordingly.

“I find myself continually impressed with each entry in this contest. The difference between the entries is a matter of a point here and there. The work, from every contestant, is a testament to creative brilliance at the highest levels,” said Pulitzer Prize winning author, journalist at The Oregonian and Bulldog Award judge, Tom Hallman Jr.

View the live Periscope announcement of the award winners here.

The full 2016 Bulldog Digital/Social Award winners are listed below:

Grand Prize Winner

  • 2015 Digital Social Communications Campaign of the Year—Deloitte, “US Para Equestrian Dressage: The healing power of competition”

Silver Award Winners

  • Best Microsite or Specialized Website—Weber Shandwick, “Honey Maid: Wholesome Button”
  • Best Use of Digital/Social in a Public Affairs/Awareness Campaign—Portland Business Alliance, “Portland Can Do Better”
  • Best Use of Digital/Social in a Public Affairs/Awareness Campaign—Story Partners, “API Vote4Energy.org”
  • Best Use of Digital/Social for a Health/Fitness/Medicine Campaign—Dignity Health, “#TakeBackYourMorning – Challenging consumers to start their day by putting down their mobile devices and connecting with the real world around them”
  • Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility—Deloitte, “US Para Equestrian Dressage: The healing power of competition”
  • Best Use of Digital/Social in a Public Affairs/Awareness Campaign—Deloitte, “US Para Equestrian Dressage: The healing power of competition”
  • Best Use of Video in a Digital/Social Environment—Deloitte, “US Para Equestrian Dressage: The healing power of competition”
  • Best Use of Digital in a B2B Technology Campaign—IBM, “IBM x Marchesa: The Cognitive Dress”
  • Best Measurement of Digital/Social Communications—IBM, “IBM Watson Cognitive Communications Center”
  • Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility—Sony Pictures Television, “Picture This!”
  • Best Use of Video in a Digital/Social Environment—GCI Health, “The Johnson & Johnson Campaign for Nursing’s Future Highlights Nurses’ Vital Role in Healthcare via Digital Channels”
  • Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility—Cohn & Wolfe, “50 States for Good: Reimagining Community Giving”
  • Best Blog (Company/Organization)—Steam Whistle Brewing, “Steam Whistle’s “’Not for Sale’ Announcement”
  • Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign—Fox Home Entertainment, “Deadpool Gets All the Likes”
  • Best Use of Digital/Social for a Health/Fitness/Medicine Campaign—FleishmanHillard, “Texas Oncology Taps into the Season of Gratitude”

starsofpr-2016-boxad2Bronze Award Winners

  • Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign—lotus823, “The Sweetness of Success – lotus823 creates the ultimate National Donut Day experience for Broad Street Dough Co”
  • Best Use of Video in a Digital/Social Environment—Cisco, “Cisco’s Inside Innovation Center Video Series”
  • Best Use of Digital/Social for a Health/Fitness/Medicine Campaign—Hunter Public Relations, “PEPCID® Tastemakers: Celebrating Local Eats”
  • Best Use of Digital in a B2B Technology Campaign—LEWIS Pulse, “Bringing VMworld’s Magic Back: Cross-Channel Social for Event Amplification”
  • Best Online Newsroom of the Year—Ketchum, “Curio Impresses Media with Revamped Online Press Room”
  • Best Use of Digital/Social for a Travel/Hospitality Campaign—Ketchum, “Influencing Curiosity for Curio – a Burgeoning Hotel Brand”
  • Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign—Pollock Communications, “CMC Cranberry Friendsgiving Photo Contest Social Media Campaign”
  • Best Online Newsroom of the Year—Wake Forest University, “Wake Forest University’s dynamic online newsroom makeover”
  • Best Digital/Social Word of Mouth Campaign—Irwin Gail Consumer Communications, “Badger & Winters #WomenNotObjects”
  • Best Use of Video in a Digital/Social Environment—Irwin Gail Consumer Communications, “Badger & Winters #WomenNotObjects”
  • Best Use of Video in a Digital/Social Environment—W Taipei Hotel, “W Taipei Hotel’s Summer Launch Campaign on Facebook”
  • Best Use of Digital/Social for a Banking/Financial Services Campaign—Ogilvy Public Relations, “Synchrony Financial: ‘What Are You Working Forward To?’”
  • Best Digital/Social Word of Mouth Campaign—Ogilvy Public Relations, “Synchrony Financial: ‘What Are You Working Forward To?’”
  • Best Use of Video in a Digital/Social Environment—Deloitte, “Men’s Rugby Sevens: Band of brothers”
  • Best Use of Digital/Social in a Public Affairs/Awareness Campaign—Deloitte, “Men’s Rugby Sevens: Band of brothers”
  • Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility—RockOrange, “A Wild Tale of Helping a Brand Find Its Digital Voice”
  • Best Use of Digital/Social for a Health/Fitness/Medicine Campaign—GCI Health, “America’s Diabetes Challenge”
  • Best Use of Digital/Social in a Public Affairs/Awareness Campaign—Weber Shandwick, “Mix Mania”
  • Best Use of Digital/Social for a Health/Fitness/Medicine Campaign—GCI Health, “Reimagine MySelf”
  • Best Use of Digital/Social to Pitch Traditional Media—Porter Novelli, “Penske Truck Rental’s 2015 Top Moving Destinations List Drives Engagement”
  • Best Use of Digital/Social for a Health/Fitness/Medicine Campaign—Porter Novelli, “Porter Novelli and Office on Women’s Health’s ‘Know The Facts First’”
  • Best Use of Digital/Social in a Public Affairs/Awareness Campaign—Porter Novelli, “Porter Novelli and Office on Women’s Health’s ‘Know The Facts First’”
  • Digitally/Socially Engaged Brand of the Year—Elizabeth Arden, “Elizabeth Arden’s Digital Brand Engagement Campaign”
  • Digitally/Socially Engaged Brand of the Year—TurboTax, “TurboTax Tax Year 2015”
  • Best Measurement of Digital/Social Communications—TurboTax, “TurboTax Tax Year 2015”
  • Best Organizational E-Newsletter External—The Thomas Collective, “Culturelle eCRM Campaign”
  • Best Use of Digital/Social to Pitch Traditional Media—Allen & Gerritsen, “The Upworthy Jump Ball”
  • Best Microsite or Specialized Website—SolarWinds, “SolarWinds IT Trends Index”
  • Best Social Network Messaging Strategy—Honeywell Hometown Solutions and the National Center for Missing and Exploited Children, “KidSmartz Social Media Strategy”
  • Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign—Porter Novelli, “The Laughing Cow Love Your Local Events”
  • Best Measurement of Digital/Social Communications—Porter Novelli, “#ReinventPossibilities: HP Graphics Solutions Business at #drupa2016”
  • Best Use of Video in a Digital/Social Environment—Porter Novelli, “#ReinventPossibilities: HP Graphics Solutions Business at #drupa2016”

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