Global public relations agency Brodeur Partners announced that Beth Kwon, a 15-year veteran with expertise in healthcare, technology and higher education, has joined the firm as Vice President. Kwon will be based in the New York office, which has doubled in size during the past year.
Kwon joins Brodeur from Columbia University, where she was the founding Director of Communications for Science, Technology and Entrepreneurship. There she led messaging and communications strategy for the university’s top-level interdisciplinary priorities in tech innovation, neuroscience, precision medicine, engineering and entrepreneurship.
In her role, Kwon is responsible for account management, content creation and media relationships for a number of the agency’s health and wellness, technology and higher education accounts. She will also become a member of the firm’s Operating Committee.
“We are thrilled to have such a multi-dimensional communicator join the Brodeur team,” said Andrea Coville, CEO of Brodeur Partners. “Beth possesses a keen news sense and is able to identify compelling narratives that resonate with clients and influencers alike.”
Beth began her career as a journalist covering science, technology and business. She has earned bylines in publications such as Newsweek, Wired, Fortune and TheStreet.com. Beth builds and maintains relationships with reporters, editors, bloggers and influencers in a diverse range of media, garnering coverage ranging from The New York Times and NPR to Xconomy and Gizmodo.
“I can’t think of a better place for me to apply my passion for strategic communications than at Brodeur,” said Kwon. “I look forward to working with my new colleagues and our clients to build relevant brands that truly stand out in today’s hyper competitive marketplace.”