Brandware Public Relations announced the appointment of Ryan Deal as senior vice president of strategy and content, based at the agency’s Atlanta headquarters. Deal, who most recently served as a lead communications strategist for the Federal Emergency Management Agency (FEMA), will oversee the agency’s continued growth, including campaign creative, strategy, planning and development for public relations, social media and reputation management services. He will report to Elke Martin, president of Brandware Public Relations.
“Ryan is a seasoned communicator who has managed high-stakes, multi-channel media campaigns in both the public and private sectors,” Martin said. “His strong experience in crisis communications and award-winning journalism background is a perfect match for our clients’ reputation and brand management needs.”
At FEMA, Deal shaped public information, congressional, intergovernmental, private sector, and community engagement programs during disasters. He previously served as the director of communications for two state health agencies, building in-house teams and overseeing all aspects of internal and external communications.
As a consultant, Deal partnered with global public relations and marketing agencies representing clients in technology, consumer goods and green industries to provide strategic communications, media training and brand positioning. He led communication teams during the H1N1 pandemic response, a national foodborne disease outbreak and several public health emergencies. Deal began his career as a television journalist and received two Emmy Awards.
Deal will lead Brandware’s teams in Atlanta and Los Angeles. In addition to providing strategic and creative leadership, he will also support new product and business development.