Bob’s Discount Furniture, a furniture retailer dedicated to untouchable value, announced the expansion and revamping of its marketing department. With 73 stores and more on the way, Bob’s hit the $1 billion milestone last year as customers continue to respond positively to its everyday low price business model and iconic transparent messaging.
To keep pace with its fast growth, Bob’s is restructuring its marketing department and supporting it with new talent. The furniture retailer’s media strategy & analytics, digital, social media & eCommerce, creative, and production departments are combining into one cohesive marketing department.
Bob’s tapped industry veteran Steve Nesle to be its first CMO to lead the group. Nesle had been consulting with Bob’s for a year prior to his appointment, and previously held executive creative leadership roles within Deutsch, DDB, McCann Worldgroup, Digitas and other agencies.
“Integrating marketing functions under one umbrella will help ensure that ideas flow easily across functions and can bubble up from anywhere,” said Nesle. “This is an exciting and pivotal time for Bob’s and the entire furniture retail space. I’m thrilled to be joining this great team.”
The furniture retailer also added Adam Kasper to its team as vice president of marketing. He had previously worked for Havas Media as its North American chief media officer, overseeing 300 people across all of Havas’ U.S. offices. To round out the team, Stacey Karagiannis, vice president of eCommerce, will partner with Kasper in the newly combined marketing department. Karagiannis has been with Bob’s for 10 years