The Pollack PR Marketing Group (PPMG) announced that it has been retained by Bob Hope USO to support its ongoing issue management needs and its 75th Anniversary community relations outreach efforts.
Bob Hope USO, an independent non-profit, serves troops and military families on bases across 43,000 square miles of Southern California, and operates airport centers at Los Angeles International Airport (LAX), Ontario International Airport, John Wayne Airport in Orange County and Palm Springs International Airport, to serve military personnel and their families while traveling.
PPMG will bolster community awareness of Bob Hope USO’s services and programs and will provide strategic counsel on various challenges facing the organization as its flagship center prepares to be relocated at LAX. PPMG will work to develop pathways to elevate the organization’s position within the community and will activate community leaders around the importance of Bob Hope USO’s mission of supporting America’s troops and their families.
“There are many infrastructure and economic changes coming to Southern California, and Bob Hope USO needs to be well positioned to benefit from these changes,” said Bob Hope USO executive director Bob Kurkjian. “Everything we do is designed to enhance our ability to support the hundreds of thousands of military members and their families in Southern California who rely on Bob Hope USO programs and services on their bases and at our airport centers. We have a long history with PPMG and know they are the right partner to support us in these important times.”
“We look forward to working with Bob Hope USO to connect the value of their service offerings with the goals and needs of community leaders that support those values. We plan to support Bob Hope USO through awareness campaigns, strategic messaging, issue management and community leadership activation,” said Noemi Pollack, PPMG’s founder and CEO.