Blum Named VP of Public Relations at FRHI Hotels & Resorts

FRHI Hotels & Resorts, the parent company of luxury and upper upscale hotel brands Raffles Hotels & Resorts, Fairmont Hotels & Resorts and Swissôtel Hotels & Resorts, announced the appointment of Alexandra Blum as vice president, public relations.

Blum will be responsible for developing and leading the company’s global public relations strategy and will also have complete oversight of the hotel group’s external communications activity.  Additionally, she will provide leadership, guidance, and direction to hotel, regional and corporate PR teams, while also establishing and maintaining a global public relations agency structure including agency selection, oversight and focus.

Blum began her career at Thomson Corporation (now Thomson Reuters), and moved on to increasingly senior roles at WHERE Magazines International, Opal Sky Inc. and Rogers Media.

PR Biz Update PR Agency News PR People Marketing Trends
Asian Americans influence, Betty Lo, cultural influence, cultural nuances, diverse ethnicities, economic influence, growth strategies, IW Group, Marketing, Marketing strategy, multicultural community, Nielsen report, Nita Song, Pr, Public relations
Understanding Market Segments: Asian Americans Flex Consumer Influence Across Regions, Nielsen Study Finds

Asian Americans’ impact and influence are shifting and growing, according to...

Angus Reid Forum, Centennial College, CivicAction, health and wellness, Marketing, Millennial stress, millennial workforce, Pr, Public relations, student initiative, Up All Night, Workplace Champions Council, workplace mental health
Employers, Wake Up: Millennials Are Stressed and It's Keeping Them Up All Night, New Academic Study Reveals

Millennials who are currently entering or adjusting to the workforce are...

A.T. Kearney, apparel brands, apparel retailers, consumer connection, cross-generational marketing, Hana Ben-Shabat, Helen Rhim, innovative retail strategies, Marketing, Marshal Cohen, Millennials targeting, Pr, Public relations, purchasing power, The NPD Group
Beyond Millennials: Study Points Retail PR Toward New Ways to Connect with Different Customer Segments

Retailers and Apparel Brands Should Target Customers on Multiple Dimensions With...

Thought Leaders On Deadline
Jo Trizila (1)
Not the Vacation I Planned: Tragedy Transitions Vacationing PR Pro Into Media Relations Juggernaut

By Jo Trizila, President and CEO, TrizCom PR and Pitch PR...

B2B communications, content creation, content curation, Content marketing, content marketing effectiveness, content message, content repurposing, global content, IBA International, Marketing, Pr, Public relations, Simon Woolley
Content Across Continents: Maximizing the Reach of Your B2B Communications

By Simon Woolley, Engagement Specialist, IBA International Here’s the content conundrum...

Dmitry Dragilev, effective pitching, getting press, JustReachOut, Marketing, Media Relations, pitching insights, pitching journalists, Pr, PR team, PR tips for startups, Public relations, startup PR
PR Tips for Startups: 7-Step Proven System to Get Press

By Dmitry Dragilev, Founder, JustReachOut Having worked in the PR industry...