Blum Named VP of Public Relations at FRHI Hotels & Resorts

FRHI Hotels & Resorts, the parent company of luxury and upper upscale hotel brands Raffles Hotels & Resorts, Fairmont Hotels & Resorts and Swissôtel Hotels & Resorts, announced the appointment of Alexandra Blum as vice president, public relations.

Blum will be responsible for developing and leading the company’s global public relations strategy and will also have complete oversight of the hotel group’s external communications activity.  Additionally, she will provide leadership, guidance, and direction to hotel, regional and corporate PR teams, while also establishing and maintaining a global public relations agency structure including agency selection, oversight and focus.

Blum began her career at Thomson Corporation (now Thomson Reuters), and moved on to increasingly senior roles at WHERE Magazines International, Opal Sky Inc. and Rogers Media.

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Pr, Marketing, Public relations, Customer experience, Identity management, Janrain, customer loyalty, brand trust, consumer data, customer expectations, customer identity, sharing data with brands
Trusted Brands Are Able to Harness Valuable Consumer Data: Here Are Tips to Help Brands Get More Personal—and Get More Data

Customer identity and access management firm Janrain recently announced the results...

Pr, Marketing, Content marketing, Public relations, SEO, Digital Communications, Clutch, search rankings, content quality, content demand, online visibility, content marketing goals, content conundrum
The Content Conundrum: Too Many Comms Pros Focus on Frequency—While Quality Takes a Back Seat

When It Comes to SEO, Many Are Confused About How Much...

Pr, Marketing, Content marketing, Public relations, Customer engagement, PowerReviews, product reviews, Amazon PR, product information, shopper behaviors, ecommerce strategies
The Million-Dollar Question for eTailers: How Can We Compete with Amazon? Here Are Seven Battle Tips

A recent Bulldog article about how Amazon changed the way shoppers...

Thought Leaders On Deadline
Pr, Marketing, Public relations, PR writing, PR quotes, spray and pray, PR pet peeves, Ed James, Anthemic Agency PR, PR bad habits, PR bad practices
Cut it Out, Already: 4 Things PR Pros Need to Stop Doing Right Now

By Ed James, President, Anthemic Agency PR Having been in the...

Pr, Marketing, Public relations, Super Bowl, PR industry, PR agency, PR leadership, PR team, Goodman Media, comms lessons, PR MVP, PR coaching, PR rookie
Super Bowl Comms Lessons: Putting Together an All-Star PR Team

By Goodman Media Earlier this month, we watched two standout teams—which...

Pr, Marketing, Public relations, Women in business, gender equity, women in PR, professional women, workplace diversity, Courtney Lukitsch, Gotham PR, women at work, female entrepreneurs, executive diversity
The Moment Is Now for Women in PR and Business

By Courtney Lukitsch, Founder and Principal, Gotham PR In her new...

<-- Google Analytics -->