BackBay Communications, an integrated branding, marketing and public relations firm focused on the financial services sector, has been retained as public relations agency of record by Bluefin Payment Systems, provider of secure payment technology for retailers, enterprises and small to medium-sized businesses worldwide.
“We selected BackBay because of their experience and proven success within the fintech sector,” said Danielle Duclos, Vice President of Marketing at Bluefin Payment Systems. “We are confident that BackBay will help to raise the profile of Bluefin and increase awareness of the importance of PCI-validated Point-to-Point Encryption (P2PE).”
“We are pleased to be working with financial technology company Bluefin Payment Systems, a leader in providing secure payment technology,” said Bill Haynes, President & CEO, BackBay Communications. “Bluefin is the latest addition to our roster of clients in the fintech arena, which is an area of focus for BackBay. We look forward to providing thought leadership public relations for Bluefin’s important payment security solutions and perspectives.”
BackBay has launched a comprehensive, proactive public relations campaign to raise awareness of Bluefin in both national and trade media, with the aim of increasing the company’s visibility amongst retailers, enterprises and SMEs.
“We look forward to helping raise awareness for Bluefin and their leading P2PE solution,” said Peter Czyryca, Vice President, BackBay Communications. “As more and more businesses engage in cross-border trade, payment volumes have increased exponentially, attracting the attention of hackers. Savvy business owners and enterprises are implementing P2PE so that in the event of a breach, their data will be devalued and rendered useless.”