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BlogWire Launches to Connect Brand Bloggers with PR Professionals: Web Service Combines Elements of Traditional PR Outreach With New Media Methods

BlogWire (http://theblogwire.com) has launched their new media PR suite of services, aimed at connecting marketing and PR professionals with the niche markets in the blogging community. BlogWire’s flagship wire, SheBlogs has established a community of more than 2000 bloggers, who collectively reach more than 20 million monthly unique visitors.

"Our founders have developed an outreach method that is non-invasive and appealing to the blogging community," explains SheBlogs founder Julie Wohlberg. "What we have found is that these bloggers — who are eager to connect with PR professionals — aren’t being serviced properly by traditional wire services and outreach methods. We’ve used our experience and research to develop a strategy that delivers results for PR pros while appealing to the blogging community."

BlogWire uses a four-touch approach to outreach for the blogging community they service — utilizing a community website, weekly newsletter, Twitter and Facebook outreach to maximize non-invasive press outreach. Among the features BlogWire offers, PR pros are able to:

Distribute press releases — much the same way that they would issue media alerts and releases through a traditional wire service — but to a targeted market of bloggers
List their companies in the SheBlogs.org Blog-Friendly Company Directory — where companies can feature corporate information, stock images, and press contact information for bloggers
Announce contests and giveaways targeted at the blogging community
Participate in themed guides that range from holiday gift guides to spring cleaning and car buying guides

The BlogWire founding team has more than 25 collective years of experience in traditional and interactive marketing and public relations. Since the company’s July, 2009 Beta launch, the SheBlogs wire has worked with such major brands as Gatorade, Atkins, Baby Orajel, and Lands’ End, as well as smaller Web services and brands, to distribute news and issue contest alerts for bloggers.

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