To help Detroit-area local professional service firms benchmark and improve their social media marketing efforts, Bianchi Public Relations will discuss its proprietary study of 25 top Detroit firms – “Social Media Use by Professional Services (SMUPS)” – at a special event hosted by the Society for Marketing Professional Services – Michigan Chapter (SMPS) on April 14 in Southfield.
The SMPS-Michigan education event is slated for 8-10 a.m. on April 14 at Harley Ellis Devereaux, located at 26913 Northwestern Highway, Suite 200, in Southfield. Registration costs $20 for SMPS members, $10 for students and $50 for non-members. Get more info here.
Presenting from Bianchi PR will be Account Supervisor Adriana Van Duyn, APR, who spearheaded the research project, and agency President and PR veteran Jim Bianchi, APR.
Completed in late 2015, Bianchi PR’s SMUPS study was designed to identify trends and opportunities, and provide real-world, market-specific data to help Detroit-area professional service firms to enhance their social media marketing efforts.
“It’s clear that most Detroit-area professional service organizations have embraced social media, but some are making mistakes that may be limiting the effectiveness of this business development tool,” said Bianchi. “And while there is a lot of generic advice from so-called social media gurus, until now, there has not been hard data that is specific to Detroit-area professional service firms.”
Bianchi PR’s SMUPS study analyzed social media usage by 25 of the top metro Detroit professional service organizations (as ranked by Crain’s Detroit Business magazine) – including law, accounting, engineering, architectural and staffing firms – on their four most popular social platforms: Facebook; Twitter; LinkedIn; and YouTube.
The firm has also conducted a similar annual study for the automotive supply chain, called SMaASH – “Social Media and Automotive Supplier Habits” – to provide insight for the top North American automotive OEM suppliers.