Hemsworth Communications announced it has been selected to handle trade and development public relations for Best Western Hotels & Resorts. Together, the companies will create and implement a strategic public relations plan showcasing an array of news as the international hotel company enters its 70th anniversary year.
“We are honored to represent Best Western Hotels & Resorts, especially at one of the most exciting times in their 70-year history,” said Samantha Jacobs, the agency’s founder and president. “Best Western has outstanding stories of evolution and innovation to tell and we are excited to hit the ground running, helping show the world what the future looks like for this legendary company.”
Hemsworth will focus on securing top-tier trade media placements showcasing Best Western’s re-emergence as an industry powerhouse, leveraging the fact that the company continues to outpace competitors in RevPAR (revenue per available room).
In addition to strategic trade and development public relations programs, Hemsworth will also execute brand thought leadership initiatives in support of Best Western’s executive team, conduct activities on the ground at key industry conferences, and support new hotel launches.
“Throughout the agency selection process, we have been impressed by the passion, industry knowledge and media relationships that Hemsworth Communications brings to the table,” said Craig Smith, managing director, corporate communications for Best Western Hotels & Resorts. “We are confident that Hemsworth is the right partner to align with at this very pivotal moment for Best Western, and we are pleased to have them as part of our extended family.”
Hemsworth will service the Best Western Hotels & Resorts account out of its offices in Fort Lauderdale, FL.