Independent advertising agency BARKER announced today that it has won the Big Brothers Big Sisters of New York City account. BARKER will handle marketing strategy, creative, and media planning and buying for the non-profit organization. Big Brothers Big Sisters of New York City previously handled the business in-house. The account was awarded after a competitive review with anonymous agencies.
“While we serve over 5,200 young people across the five boroughs each year, the need for more mentors is still greater than ever,” said Hector Batista, chief executive officer of BBBS NYC. “As we continue our efforts to increase the number of volunteer mentors, tapping into the digital landscape is absolutely vital in achieving our goal of reaching young professionals. We look forward to working with BARKER’s team to implement strategic digital campaigns that will amplify our message and compel New Yorkers to step up and serve as positive role models to our city’s children.”
“Big Brothers Big Sisters of NYC are profound catalysts for change,” said John Barker, Founder and Chief Idea Officer at BARKER. Our team is dedicated to creating compelling campaigns that fuel transformation so we are looking forward to amplifying the organization’s efforts and creating a positive future for children in New York City.”
BARKER is currently in the works of developing a strategic marketing plan for BBBS of New York City, which will launch this fall.