Barker Joins M&C Saatchi PR New York as Vice President

M&C Saatchi PR New York (www.mcsaatchi.com) announced Richard Barker as Vice President to oversee its Sports and Entertainment offering. M&C Saatchi PR recently was named agency of record for the United States Olympic Committee. Richard joins the New York team from M&C Saatchi Sport and Entertainment in London, where he spent three years managing sponsorship and PR activation for some of the leading properties, governing bodies and brands in sports. In his new role, he will direct the agency’s key sports and entertainment accounts, with a focus on developing the division.

"We are very excited to have someone of Richard’s talent join us," said Sandra Carreon-John, Senior Vice President, M&C Saatchi PR. "He brings a wealth of creativity and knowledge to an already thriving sports division. Richard’s experience working with major brands globally is a great asset for our group and we are thrilled to have him leading our team."

Prior to joining M&C Saatchi Sport and Entertainment, Barker was part of the sports team at Four Communications.

PR Biz Update PR Agency News PR People Marketing Trends
Brand engagement, brand promotions, Carles Bonfill, consumer participation, Easypromos, Marketing, online sweepstakes, photo contest, Pr, promotional prizes, Public relations, social media promotions, thinking beyond the brand
Thinking Beyond the Brand: New Study Reveals 93% of Respondents Say Prizes Are Important Factors in Brand Engagement

Social media promotions firm Easypromos this week announced the results of...

Bitglass, bring-your-own device, BYOD, BYOD risk-control measures, BYOD security, data leakage, data protection, device encryption, Marketing, Nat Kausik, Pr, Public relations, sensitive corporate information
Embracing BYOD: Initiative Is Supported in More Than 70% of Companies That Are Driven by Need for Increased Productivity

Data protection firm Bitglass this week released the results of its...

connected devices, consumer behavior, consumer data, Marketing, marketing challenge, Omnichannel outreach, Pr, PR challenge, programmatic marketing, Public relations, Robert Jones, Rocket Fuel, targeted ads, targeting consumers
Connected Device Ownership Presents a New Challenge for PR and Marketing Pros—Engaging Targets On the Right Device

Consumers Are Now More Willing to Trade Data for More Targeted...

Thought Leaders On Deadline
Anurag Gupta, content competitors, Content marketing, content planning, content promotion, content relevance, Marketing, Marketing plan, online marketer, Pr, Public relations, Target audience, WeblinkIndia.net
Follow This Foolproof Plan for Quick Content Marketing Success

By Anurag Gupta, Content Team Leader, WeblinkIndia.net Let’s face it—just about...

Bulldog Awards, Bulldog Reporter, Cause marketing, Marketing, MediaMiser, not-for-profit communicators, Pr, PR awards, Public relations, reaching influencers, story-sharing tips, Whitney Zelmer
6 Story-Sharing Tips for Not-for-Profit Communicators

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter Today’s not-for-profit...

2016 candidates, behavioral science, Courtney Lukitsch, Gotham PR, Marketing, Pr, PR industry, PR pros, PR science, PR trends, psychographics, Public opinion, Public relations, science research
PR, Science and Politics: How Psychographics Impact Public Relations

By Courtney Lukitsch, Founder and Principal, Gotham PR With current and...