M&C Saatchi PR New York (www.mcsaatchi.com) announced Richard Barker as Vice President to oversee its Sports and Entertainment offering. M&C Saatchi PR recently was named agency of record for the United States Olympic Committee. Richard joins the New York team from M&C Saatchi Sport and Entertainment in London, where he spent three years managing sponsorship and PR activation for some of the leading properties, governing bodies and brands in sports. In his new role, he will direct the agency’s key sports and entertainment accounts, with a focus on developing the division.
"We are very excited to have someone of Richard’s talent join us," said Sandra Carreon-John, Senior Vice President, M&C Saatchi PR. "He brings a wealth of creativity and knowledge to an already thriving sports division. Richard’s experience working with major brands globally is a great asset for our group and we are thrilled to have him leading our team."
Prior to joining M&C Saatchi Sport and Entertainment, Barker was part of the sports team at Four Communications.