At the recent Sirius Decisions Summit in Las Vegas, Axway won the Sirius Decisions Program of the Year Award for Integrated Communications. The award is chosen by Sirius analysts who evaluate which communications programs in 2016 are “best in class”.
Axway successfully transformed their brand and using an Online Event and Webcasting technology to meet their business objectives.
“By hosting our live broadcast through INXPO, we were able to reach over 1,600 partners, customers and employees, spanning over 37 countries, on the live day of the launch,” Jeffery Gross, SVP and CMO of Axway said.
Following the live event, Axway shifted the virtual conference into an open 365 community, powered by INXPO, to continually keep their audience informed with ongoing webcasts, and serve as a forum for their partners.
“This was our first major rebranding since we were founded in 2001, and that made it a cultural shift for our employees and customers. INXPO’s marketing and event strategy services helped to ensure the event was a success and well received by our audience,” Gross said.