AXA Equitable Names Pasciucco Head of Brand Management and Customer Experience

AXA Equitable Life Insurance Company announced that Beth Pasciucco has joined the organization as managing director and head of Brand Management and Customer Experience.

Pasciucco, a financial services industry marketing veteran, will lead brand strategy, customer experience, advertising and marketing communications. She also becomes a member of AXA Equitable’s executive management group and the Marketing and Communications leadership team.

"Beth will play a pivotal role as we continue defining our brand strategy and customer experience as these are key elements behind the company’s strategic goals," said Amy Radin, chief marketing officer of AXA Equitable. "She brings a wealth of branding and marketing experience to AXA Equitable as well as many distinguished years of service helping financial services companies grow."

Prior to founding Pasciucco Consulting, LLC, Beth served as chief marketing officer, Global Wealth Management Group at Morgan Stanley, and was a member of their Operating Committee. She was also managing director, director of marketing for the Institutional Retirement business at Putnam Investments, and was subsequently named Worldwide Partner and the director of global marketing for Mercer Outsourcing. Beth held the most senior marketing position at Fidelity Investments for Fidelity Personal Investments, managing retail promotion to individual investors.

PR Biz Update PR Agency News PR People Marketing Trends
Brand engagement, connected interactions, Customer engagement, customer relationships, David Panek, Forbes Insights, individualized marketing, Marketing, marketing agility, Personalization, Pr, Public relations, Teradata Marketing Applications
Individualized Marketing in Focus: New Research Highlights How Marketing Agility and Brand Engagement Benefit

Teradata Marketing Applications and Forbes Insights recently announced findings from their...

24/7 email access, Accountemps, Bill Driscoll, leadership challenge, leading by example, Marketing, personal time, Pr, Public relations, summertime blues, vacation reluctance, vacation time
Summertime Blues: 41 Percent of Workers Take Fewer Vacation Days to Avoid Returning to More Work, New Study Finds

Despite bluer skies and warmer weather, some workers are feeling a...

brand reputation, Bruce Temkin, Chick-fil-A PR, Customer experience, customer loyalty, Customer service, fast food industry, Marketing, Pr, Public relations, service declines, Subway PR, Temkin Group
Chick-fil-A and Subway Earn Top Customer Experience Ratings for Fast Food Chains in New Temkin Group Rankings

Sonic Drive-In, Dairy Queen And Burger King See Largest YOY Declines ...

Thought Leaders On Deadline
blaming the public, Gary Frisch, lengthy TSA screenings, Marketing, misguided messaging, Pr, PR patdown, Public relations, Swordfish Communications, TSA challenges, TSA issues
PR Patdown: Blaming Travelers for Long Security Lines Shows the TSA Just Doesn’t Get It

By Gary Frisch, Founder and President, Swordfish Communications I don’t use...

communications preferences, four-generation workforce, Lisa Eifert, Marketing, mass notification services, multigenerational communication, multimodal messaging, One Call Now, Pr, Public relations, Send Word Now
Multigenerational Communication: Bridging the Gap Between Today’s Four-Generation Workforce

By Lisa Eifert, Director of Marketing, One Call Now While dissecting...

content creation, Content marketing, content sharing, Inbound marketing, inbound strategy, Marketing, Marketing strategy, MediaMiser, Pr, PR and marketing, PR plan, PR pros, PR strategy, Public relations, SEO, SEO keywords, Social media, traditional PR, Whitney Zelmer
3 Ways to Incorporate Inbound Marketing Into Your PR Strategy

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter The public...