AXA Equitable Names Pasciucco Head of Brand Management and Customer Experience

AXA Equitable Life Insurance Company announced that Beth Pasciucco has joined the organization as managing director and head of Brand Management and Customer Experience.

Pasciucco, a financial services industry marketing veteran, will lead brand strategy, customer experience, advertising and marketing communications. She also becomes a member of AXA Equitable’s executive management group and the Marketing and Communications leadership team.

"Beth will play a pivotal role as we continue defining our brand strategy and customer experience as these are key elements behind the company’s strategic goals," said Amy Radin, chief marketing officer of AXA Equitable. "She brings a wealth of branding and marketing experience to AXA Equitable as well as many distinguished years of service helping financial services companies grow."

Prior to founding Pasciucco Consulting, LLC, Beth served as chief marketing officer, Global Wealth Management Group at Morgan Stanley, and was a member of their Operating Committee. She was also managing director, director of marketing for the Institutional Retirement business at Putnam Investments, and was subsequently named Worldwide Partner and the director of global marketing for Mercer Outsourcing. Beth held the most senior marketing position at Fidelity Investments for Fidelity Personal Investments, managing retail promotion to individual investors.

PR Biz Update PR Agency News PR People Marketing Trends
Brand engagement, brand promotions, Carles Bonfill, consumer participation, Easypromos, Marketing, online sweepstakes, photo contest, Pr, promotional prizes, Public relations, social media promotions, thinking beyond the brand
Thinking Beyond the Brand: New Study Reveals 93% of Respondents Say Prizes Are Important Factors in Brand Engagement

Social media promotions firm Easypromos this week announced the results of...

Bitglass, bring-your-own device, BYOD, BYOD risk-control measures, BYOD security, data leakage, data protection, device encryption, Marketing, Nat Kausik, Pr, Public relations, sensitive corporate information
Embracing BYOD: Initiative Is Supported in More Than 70% of Companies That Are Driven by Need for Increased Productivity

Data protection firm Bitglass this week released the results of its...

connected devices, consumer behavior, consumer data, Marketing, marketing challenge, Omnichannel outreach, Pr, PR challenge, programmatic marketing, Public relations, Robert Jones, Rocket Fuel, targeted ads, targeting consumers
Connected Device Ownership Presents a New Challenge for PR and Marketing Pros—Engaging Targets On the Right Device

Consumers Are Now More Willing to Trade Data for More Targeted...

Thought Leaders On Deadline
Anurag Gupta, content competitors, Content marketing, content planning, content promotion, content relevance, Marketing, Marketing plan, online marketer, Pr, Public relations, Target audience, WeblinkIndia.net
Follow This Foolproof Plan for Quick Content Marketing Success

By Anurag Gupta, Content Team Leader, WeblinkIndia.net Let’s face it—just about...

Bulldog Awards, Bulldog Reporter, Cause marketing, Marketing, MediaMiser, not-for-profit communicators, Pr, PR awards, Public relations, reaching influencers, story-sharing tips, Whitney Zelmer
6 Story-Sharing Tips for Not-for-Profit Communicators

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter Today’s not-for-profit...

2016 candidates, behavioral science, Courtney Lukitsch, Gotham PR, Marketing, Pr, PR industry, PR pros, PR science, PR trends, psychographics, Public opinion, Public relations, science research
PR, Science and Politics: How Psychographics Impact Public Relations

By Courtney Lukitsch, Founder and Principal, Gotham PR With current and...