AXA Equitable Names Pasciucco Head of Brand Management and Customer Experience

AXA Equitable Life Insurance Company announced that Beth Pasciucco has joined the organization as managing director and head of Brand Management and Customer Experience.

Pasciucco, a financial services industry marketing veteran, will lead brand strategy, customer experience, advertising and marketing communications. She also becomes a member of AXA Equitable’s executive management group and the Marketing and Communications leadership team.

"Beth will play a pivotal role as we continue defining our brand strategy and customer experience as these are key elements behind the company’s strategic goals," said Amy Radin, chief marketing officer of AXA Equitable. "She brings a wealth of branding and marketing experience to AXA Equitable as well as many distinguished years of service helping financial services companies grow."

Prior to founding Pasciucco Consulting, LLC, Beth served as chief marketing officer, Global Wealth Management Group at Morgan Stanley, and was a member of their Operating Committee. She was also managing director, director of marketing for the Institutional Retirement business at Putnam Investments, and was subsequently named Worldwide Partner and the director of global marketing for Mercer Outsourcing. Beth held the most senior marketing position at Fidelity Investments for Fidelity Personal Investments, managing retail promotion to individual investors.

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