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Digital Social

2016 Bulldog Award Winners


Grand Prize

Ketchum

Best Corporate Social Responsibility PR Campaign of the Year

Care Counts by Whirlpool


Gold

Ogilvy Public Relations

Best Health, Medicine & Fitness Campaign

Covered California Statewide Bus Tour - "I'm In"

Ogilvy Public Relations

Best Not-for-Profit/Association/Government Campaign

Covered California Statewide Bus Tour - "I'm In"

Ogilvy Public Relations

Best Use of Social Media - Business/Consumer

Seize the Bar

Ogilvy Public Relations

Best General Consumer Campaign

Seize the Bar

Ogilvy Public Relations

Best Technology Campaign – Business

Seize the Bar

Ogilvy Public Relations

Best Use of Digital/Social for a Banking/Financial Services Campaign

Synchrony Financial: "What Are You Working Forward To?"

Ogilvy Public Relations

Best Digital/Social Word-of-Mouth Campaign

Synchrony Financial: "What Are You Working Forward To?"

Ogilvy Public Relations

Best Social/Community Education Campaign

Pfizer: VacciNation Campaign with Dr. Jennifer Arnold

Ogilvy Public Relations

Best Campaign Supporting Health

Pfizer: VacciNation Campaign with Dr. Jennifer Arnold

Ruder Finn

Best Media Relations Campaign of the Year

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Health, Medicine & Fitness Campaign

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Special Event/Stunt

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Issue/Cause Advocacy Campaign

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Not-for-Profit/Association/Government Campaign

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Issue/Cause Advocacy Campaign

A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Ruder Finn

Best Not-for-Profit/Association/Government Campaign

A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Ruder Finn

Best Response to Breaking News

Taking “failure” out of “heart failure” with Novartis’ breakthrough treatment, Entresto

Ruder Finn

Best Charitable Giving/Fundraising Campaign

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Special Event/Stunt

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Special Event/Stunt

A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Ruder Finn

Best Charitable Giving/Fundraising Campaign

A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Weber Shandwick

Best Microsite or Specialized Website

Honey Maid: Wholesome Button

Weber Shandwick

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Mix Mania

Weber Shandwick

Best Community Relations Campaign

Honeywell Hometown Solutions & Safe Water Network - India

Weber Shandwick

Best Disaster Relief Campaign

Honeywell Hometown Solutions & Operation USA - Ngolos Elementary School

Cisco

Best Use of Video in a Digital/Social Environment

Cisco's Inside Innovation Center Video Series

GCI Health

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

America's Diabetes Challenge

GCI Health

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

Reimagine MySelf

GCI Health

Best Use of Video in a Digital/Social Environment

The Johnson & Johnson Campaign for Nursing’s Future Highlights Nurses’ Vital Role in Healthcare via Digital Channels

GCI Health

Best Sustainability Campaign

Pfizer Uses Augmented Reality to Bring to Life the UN Sustainable Development Goals

GCI Health

==== CORPORATE SOCIAL RESPONSIBILITY ====

Pfizer Uses “Individual Voices” to Bring CSR Programs to Life

GCI Health

Best Use of Social Media to Communicate CSR/Reputation/Sustainability

Pfizer Leverages Multi-channel Approach to Bring “Individual Voices” to Life on Social Media

Flashpoint Public Relations

Best Use of Research - Business/Consumer

Keep Calm and Pedal On: Spire Sheds Light On Commuter Stress

Flashpoint Public Relations

Best General Consumer Campaign

A LEGO Ticket to Catch up on Star Wars

Flashpoint Public Relations

Best Use of Broadcast or Internet Video - Business/Consumer

A LEGO Celebration of American Innovation

Flashpoint Public Relations

Best Special Event/Stunt

A LEGO Celebration of American Innovation

Flashpoint Public Relations

Best Campaign Under $100,000

A LEGO Celebration of American Innovation

C-4 Analytics LLC

Digital Agency of the Year

C-4 Analytics: How to Make the Best Better

Murphy O'Brien Public Relations

Best Use of Social Media - Business/Consumer

The Beverly Hilton: Furthering Hotel Fandom

Murphy O'Brien Public Relations

Best Travel, Hospitality & Destinations Campaign

Malliouhana, An Auberge Resort: Opening Campaign

Murphy O'Brien Public Relations

Small Agency of the Year – Under $10,000,000

Murphy O'Brien Public Relations

Porter Novelli

Best Use of Broadcast or Internet Video - Business/Consumer

April Fools' Pets Unleashed Video

Porter Novelli

Best Special Event/Stunt

Earnings Call Drinking Games

Porter Novelli

Best New Product Launch – Consumer

The Launch of Binge On with Un-carrier X

Porter Novelli

Best Investment, Banking & Financial Services Campaign

Aging in America: The Changing Face of Retirement

Porter Novelli

Best Use of Digital/Social to Pitch Traditional Media

Penske Truck Rental’s 2015 Top Moving Destinations List Drives Engagement

Porter Novelli

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

Porter Novelli and Office on Women’s Health’s “Know The Facts First”

Porter Novelli

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Porter Novelli and Office on Women’s Health’s “Know The Facts First”

Porter Novelli

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

The Laughing Cow Love Your Local Events

Porter Novelli

Best Measurement of Digital/Social Communications

#ReinventPossibilities: HP Graphics Solutions Business at #drupa2016

Porter Novelli

Best Use of Video in a Digital/Social Environment

#ReinventPossibilities: HP Graphics Solutions Business at #drupa2016

Deloitte

Best Use of Research - Business/Consumer

Deloitte: Insight into 2015 Holiday Shopping

Deloitte

Grand Prize Winner - Digital/Social Communications Campaign of the Year

US Para Equestrian Dressage: The healing power of competition

Deloitte

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility

US Para Equestrian Dressage: The healing power of competition

Deloitte

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

US Para Equestrian Dressage: The healing power of competition

Deloitte

Best Use of Video in a Digital/Social Environment

US Para Equestrian Dressage: The healing power of competition

Deloitte

Best Use of Video in a Digital/Social Environment

Men's Rugby Sevens: Band of brothers

Deloitte

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Men's Rugby Sevens: Band of brothers

IBM

Best Technology Campaign – Business

IBM Watson in 2015: The Dawn of the Cognitive Era

IBM

Best Company Positioning/Branding

IBM Watson in 2015: The Dawn of the Cognitive Era

IBM

Best Use of Digital in a B2B Technology Campaign

IBM x Marchesa: The Cognitive Dress

IBM

Best Measurement of Digital/Social Communications

IBM Watson Cognitive Communications Center

The Thomas Collective

Best Organizational E-Newsletter, External

Culturelle eCRM Campaign

Irwin Gail Consumer Communications

Best Digital/Social Word-of-Mouth Campaign

Badger & Winters #WomenNotObjects

Irwin Gail Consumer Communications

Best Use of Video in a Digital/Social Environment

Badger & Winters #WomenNotObjects

Irwin Gail Consumer Communications

New Agency of the Year

Rebel Cause/Irwin Gail Communications - One Agency. Two Brands. A Revolutionary Model for the Modern PR Agency

Elizabeth Arden

Digitally/Socially Engaged Brand of the Year

Elizabeth Arden’s Digital Brand Engagement Campaign

Elizabeth Arden

PR Pro of the Year Under 40

Christina Bennett


Silver

Ogilvy Public Relations

Best Health, Medicine & Fitness Campaign

Covered California Statewide Bus Tour - "I'm In"

Ogilvy Public Relations

Best Not-for-Profit/Association/Government Campaign

Covered California Statewide Bus Tour - "I'm In"

Ogilvy Public Relations

Best Use of Social Media - Business/Consumer

Seize the Bar

Ogilvy Public Relations

Best General Consumer Campaign

Seize the Bar

Ogilvy Public Relations

Best Technology Campaign – Business

Seize the Bar

Ogilvy Public Relations

Best Use of Digital/Social for a Banking/Financial Services Campaign

Synchrony Financial: "What Are You Working Forward To?"

Ogilvy Public Relations

Best Digital/Social Word-of-Mouth Campaign

Synchrony Financial: "What Are You Working Forward To?"

Ogilvy Public Relations

Best Social/Community Education Campaign

Pfizer: VacciNation Campaign with Dr. Jennifer Arnold

Ogilvy Public Relations

Best Campaign Supporting Health

Pfizer: VacciNation Campaign with Dr. Jennifer Arnold

Ruder Finn

Best Media Relations Campaign of the Year

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Health, Medicine & Fitness Campaign

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Special Event/Stunt

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Issue/Cause Advocacy Campaign

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Not-for-Profit/Association/Government Campaign

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Issue/Cause Advocacy Campaign

A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Ruder Finn

Best Not-for-Profit/Association/Government Campaign

A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Ruder Finn

Best Response to Breaking News

Taking “failure” out of “heart failure” with Novartis’ breakthrough treatment, Entresto

Ruder Finn

Best Charitable Giving/Fundraising Campaign

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Special Event/Stunt

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Special Event/Stunt

A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Ruder Finn

Best Charitable Giving/Fundraising Campaign

A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Weber Shandwick

Best Microsite or Specialized Website

Honey Maid: Wholesome Button

Weber Shandwick

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Mix Mania

Weber Shandwick

Best Community Relations Campaign

Honeywell Hometown Solutions & Safe Water Network - India

Weber Shandwick

Best Disaster Relief Campaign

Honeywell Hometown Solutions & Operation USA - Ngolos Elementary School

GCI Health

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

America's Diabetes Challenge

GCI Health

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

Reimagine MySelf

GCI Health

Best Use of Video in a Digital/Social Environment

The Johnson & Johnson Campaign for Nursing’s Future Highlights Nurses’ Vital Role in Healthcare via Digital Channels

GCI Health

Best Sustainability Campaign

Pfizer Uses Augmented Reality to Bring to Life the UN Sustainable Development Goals

GCI Health

==== CORPORATE SOCIAL RESPONSIBILITY ====

Pfizer Uses “Individual Voices” to Bring CSR Programs to Life

GCI Health

Best Use of Social Media to Communicate CSR/Reputation/Sustainability

Pfizer Leverages Multi-channel Approach to Bring “Individual Voices” to Life on Social Media

MullenLowe

Best Use of Social Media - Business/Consumer

#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

MullenLowe

Best Use of Personality/Celebrity

#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

MullenLowe

Best Issue/Cause Advocacy Campaign

#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

MullenLowe

Best Issue/Cause Advocacy Campaign

JetBlue's Soar with Reading: Solving the Problem of Book Deserts

Hunter Public Relations

Best Food & Beverages Campaign

NO MORE #DAIRYENVY: LACTAID® Helps Normalize Dairy Sensitivity & Lactose Intolerance

Hunter Public Relations

Best Company Positioning/Branding

MOTRIN® Make It Happen Weekends

Hunter Public Relations

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

PEPCID® Tastemakers: Celebrating Local Eats

lotus823

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

The Sweetness of Success – lotus823 creates the ultimate National Donut Day experience for Broad Street Dough Co

Flashpoint Public Relations

Best Use of Research - Business/Consumer

Keep Calm and Pedal On: Spire Sheds Light On Commuter Stress

Flashpoint Public Relations

Best General Consumer Campaign

A LEGO Ticket to Catch up on Star Wars

Flashpoint Public Relations

Best Use of Broadcast or Internet Video - Business/Consumer

A LEGO Celebration of American Innovation

Flashpoint Public Relations

Best Special Event/Stunt

A LEGO Celebration of American Innovation

Flashpoint Public Relations

Best Campaign Under $100,000

A LEGO Celebration of American Innovation

C-4 Analytics LLC

Digital Agency of the Year

C-4 Analytics: How to Make the Best Better

State Street Corporation

Best Cause/Advocacy Campaign

Investing Capital to Create Change: State Street's 'SHE' Gender Diversity ETF Campaign

FleishmanHillard

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

Texas Oncology Taps into the Season of Gratitude

MSLGroup

Best Education/Public Service Campaign

Serving Up Fresh Relevance For Health Benefits of Aguacate

Murphy O'Brien Public Relations

Best Use of Social Media - Business/Consumer

The Beverly Hilton: Furthering Hotel Fandom

Murphy O'Brien Public Relations

Best Travel, Hospitality & Destinations Campaign

Malliouhana, An Auberge Resort: Opening Campaign

Murphy O'Brien Public Relations

Small Agency of the Year – Under $10,000,000

Murphy O'Brien Public Relations

Porter Novelli

Best Use of Broadcast or Internet Video - Business/Consumer

April Fools' Pets Unleashed Video

Porter Novelli

Best Special Event/Stunt

Earnings Call Drinking Games

Porter Novelli

Best New Product Launch – Consumer

The Launch of Binge On with Un-carrier X

Porter Novelli

Best Investment, Banking & Financial Services Campaign

Aging in America: The Changing Face of Retirement

Porter Novelli

Best Use of Digital/Social to Pitch Traditional Media

Penske Truck Rental’s 2015 Top Moving Destinations List Drives Engagement

Porter Novelli

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

Porter Novelli and Office on Women’s Health’s “Know The Facts First”

Porter Novelli

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Porter Novelli and Office on Women’s Health’s “Know The Facts First”

Porter Novelli

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

The Laughing Cow Love Your Local Events

Porter Novelli

Best Measurement of Digital/Social Communications

#ReinventPossibilities: HP Graphics Solutions Business at #drupa2016

Porter Novelli

Best Use of Video in a Digital/Social Environment

#ReinventPossibilities: HP Graphics Solutions Business at #drupa2016

Deloitte

Best Use of Research - Business/Consumer

Deloitte: Insight into 2015 Holiday Shopping

Deloitte

Grand Prize Winner - Digital/Social Communications Campaign of the Year

US Para Equestrian Dressage: The healing power of competition

Deloitte

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility

US Para Equestrian Dressage: The healing power of competition

Deloitte

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

US Para Equestrian Dressage: The healing power of competition

Deloitte

Best Use of Video in a Digital/Social Environment

US Para Equestrian Dressage: The healing power of competition

Deloitte

Best Use of Video in a Digital/Social Environment

Men's Rugby Sevens: Band of brothers

Deloitte

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Men's Rugby Sevens: Band of brothers

IBM

Best Technology Campaign – Business

IBM Watson in 2015: The Dawn of the Cognitive Era

IBM

Best Company Positioning/Branding

IBM Watson in 2015: The Dawn of the Cognitive Era

IBM

Best Use of Digital in a B2B Technology Campaign

IBM x Marchesa: The Cognitive Dress

IBM

Best Measurement of Digital/Social Communications

IBM Watson Cognitive Communications Center

Ketchum

Best Online Newsroom of the Year

Curio Impresses Media with Revamped Online Press Room

Ketchum

Best Use of Digital/Social for a Travel/Hospitality Campaign

Influencing Curiosity for Curio – a Burgeoning Hotel Brand

Ketchum

Best Corporate Social Responsibility PR Campaign of the Year

Care Counts by Whirlpool

Ketchum

Best Cause/Advocacy Campaign

Care Counts by Whirlpool

Ketchum

Best Social/Community Education Campaign

Care Counts by Whirlpool

Ketchum

Best Campaign Supporting Education

Care Counts by Whirlpool

Portland Business Alliance

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Portland Can Do Better

Story Partners

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Story Partners - API Vote4Energy.org

Dignity Health

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

#TakeBackYourMorning – Challenging consumers to start their day by putting down their mobile devices and connecting with the real world around them

Sony Pictures Television

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility

Picture This!

Cohn & Wolfe

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility

50 States for Good: Reimagining Community Giving

Steam Whistle Brewing

Best Blog (Company/Organization)

Steam Whistle's "Not for Sale" Announcement

Fox Home Entertainment

Best Use of Digital in an Arts/Entertainment/Culture Campaign

Deadpool Gets All The Likes


Bronze

Ogilvy Public Relations

Best Health, Medicine & Fitness Campaign

Covered California Statewide Bus Tour - "I'm In"

Ogilvy Public Relations

Best Not-for-Profit/Association/Government Campaign

Covered California Statewide Bus Tour - "I'm In"

Ogilvy Public Relations

Best Use of Social Media - Business/Consumer

Seize the Bar

Ogilvy Public Relations

Best General Consumer Campaign

Seize the Bar

Ogilvy Public Relations

Best Technology Campaign – Business

Seize the Bar

Ogilvy Public Relations

Best Use of Digital/Social for a Banking/Financial Services Campaign

Synchrony Financial: "What Are You Working Forward To?"

Ogilvy Public Relations

Best Digital/Social Word-of-Mouth Campaign

Synchrony Financial: "What Are You Working Forward To?"

Ogilvy Public Relations

Best Social/Community Education Campaign

Pfizer: VacciNation Campaign with Dr. Jennifer Arnold

Ogilvy Public Relations

Best Campaign Supporting Health

Pfizer: VacciNation Campaign with Dr. Jennifer Arnold

Ruder Finn

Best Media Relations Campaign of the Year

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Health, Medicine & Fitness Campaign

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Special Event/Stunt

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Issue/Cause Advocacy Campaign

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Not-for-Profit/Association/Government Campaign

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Issue/Cause Advocacy Campaign

A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Ruder Finn

Best Not-for-Profit/Association/Government Campaign

A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Ruder Finn

Best Response to Breaking News

Taking “failure” out of “heart failure” with Novartis’ breakthrough treatment, Entresto

Ruder Finn

Best Charitable Giving/Fundraising Campaign

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Special Event/Stunt

Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

Ruder Finn

Best Special Event/Stunt

A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Ruder Finn

Best Charitable Giving/Fundraising Campaign

A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Weber Shandwick

Best Microsite or Specialized Website

Honey Maid: Wholesome Button

Weber Shandwick

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Mix Mania

Weber Shandwick

Best Community Relations Campaign

Honeywell Hometown Solutions & Safe Water Network - India

Weber Shandwick

Best Disaster Relief Campaign

Honeywell Hometown Solutions & Operation USA - Ngolos Elementary School

Cisco

Best Use of Video in a Digital/Social Environment

Cisco's Inside Innovation Center Video Series

GCI Health

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

America's Diabetes Challenge

GCI Health

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

Reimagine MySelf

GCI Health

Best Use of Video in a Digital/Social Environment

The Johnson & Johnson Campaign for Nursing’s Future Highlights Nurses’ Vital Role in Healthcare via Digital Channels

GCI Health

Best Sustainability Campaign

Pfizer Uses Augmented Reality to Bring to Life the UN Sustainable Development Goals

GCI Health

==== CORPORATE SOCIAL RESPONSIBILITY ====

Pfizer Uses “Individual Voices” to Bring CSR Programs to Life

GCI Health

Best Use of Social Media to Communicate CSR/Reputation/Sustainability

Pfizer Leverages Multi-channel Approach to Bring “Individual Voices” to Life on Social Media

MullenLowe

Best Use of Social Media - Business/Consumer

#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

MullenLowe

Best Use of Personality/Celebrity

#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

MullenLowe

Best Issue/Cause Advocacy Campaign

#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

MullenLowe

Best Issue/Cause Advocacy Campaign

JetBlue's Soar with Reading: Solving the Problem of Book Deserts

Hunter Public Relations

Best Food & Beverages Campaign

NO MORE #DAIRYENVY: LACTAID® Helps Normalize Dairy Sensitivity & Lactose Intolerance

Hunter Public Relations

Best Company Positioning/Branding

MOTRIN® Make It Happen Weekends

Hunter Public Relations

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

PEPCID® Tastemakers: Celebrating Local Eats

lotus823

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

The Sweetness of Success – lotus823 creates the ultimate National Donut Day experience for Broad Street Dough Co

Flashpoint Public Relations

Best Use of Research - Business/Consumer

Keep Calm and Pedal On: Spire Sheds Light On Commuter Stress

Flashpoint Public Relations

Best General Consumer Campaign

A LEGO Ticket to Catch up on Star Wars

Flashpoint Public Relations

Best Use of Broadcast or Internet Video - Business/Consumer

A LEGO Celebration of American Innovation

Flashpoint Public Relations

Best Special Event/Stunt

A LEGO Celebration of American Innovation

Flashpoint Public Relations

Best Campaign Under $100,000

A LEGO Celebration of American Innovation

Murphy O'Brien Public Relations

Best Use of Social Media - Business/Consumer

The Beverly Hilton: Furthering Hotel Fandom

Murphy O'Brien Public Relations

Best Travel, Hospitality & Destinations Campaign

Malliouhana, An Auberge Resort: Opening Campaign

Murphy O'Brien Public Relations

Small Agency of the Year – Under $10,000,000

Murphy O'Brien Public Relations

Porter Novelli

Best Use of Broadcast or Internet Video - Business/Consumer

April Fools' Pets Unleashed Video

Porter Novelli

Best Special Event/Stunt

Earnings Call Drinking Games

Porter Novelli

Best New Product Launch – Consumer

The Launch of Binge On with Un-carrier X

Porter Novelli

Best Investment, Banking & Financial Services Campaign

Aging in America: The Changing Face of Retirement

Porter Novelli

Best Use of Digital/Social to Pitch Traditional Media

Penske Truck Rental’s 2015 Top Moving Destinations List Drives Engagement

Porter Novelli

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

Porter Novelli and Office on Women’s Health’s “Know The Facts First”

Porter Novelli

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Porter Novelli and Office on Women’s Health’s “Know The Facts First”

Porter Novelli

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

The Laughing Cow Love Your Local Events

Porter Novelli

Best Measurement of Digital/Social Communications

#ReinventPossibilities: HP Graphics Solutions Business at #drupa2016

Porter Novelli

Best Use of Video in a Digital/Social Environment

#ReinventPossibilities: HP Graphics Solutions Business at #drupa2016

Deloitte

Best Use of Research - Business/Consumer

Deloitte: Insight into 2015 Holiday Shopping

Deloitte

Grand Prize Winner - Digital/Social Communications Campaign of the Year

US Para Equestrian Dressage: The healing power of competition

Deloitte

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility

US Para Equestrian Dressage: The healing power of competition

Deloitte

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

US Para Equestrian Dressage: The healing power of competition

Deloitte

Best Use of Video in a Digital/Social Environment

US Para Equestrian Dressage: The healing power of competition

Deloitte

Best Use of Video in a Digital/Social Environment

Men's Rugby Sevens: Band of brothers

Deloitte

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Men's Rugby Sevens: Band of brothers

IBM

Best Technology Campaign – Business

IBM Watson in 2015: The Dawn of the Cognitive Era

IBM

Best Company Positioning/Branding

IBM Watson in 2015: The Dawn of the Cognitive Era

IBM

Best Use of Digital in a B2B Technology Campaign

IBM x Marchesa: The Cognitive Dress

IBM

Best Measurement of Digital/Social Communications

IBM Watson Cognitive Communications Center

The Thomas Collective

Best Organizational E-Newsletter, External

Culturelle eCRM Campaign

LEWIS Pulse

Best Use of Digital in a B2B Technology Campaign

Bringing VMworld’s Magic Back: Cross-Channel Social for Event Amplification

Ketchum

Best Online Newsroom of the Year

Curio Impresses Media with Revamped Online Press Room

Ketchum

Best Use of Digital/Social for a Travel/Hospitality Campaign

Influencing Curiosity for Curio – a Burgeoning Hotel Brand

Ketchum

Best Corporate Social Responsibility PR Campaign of the Year

Care Counts by Whirlpool

Ketchum

Best Cause/Advocacy Campaign

Care Counts by Whirlpool

Ketchum

Best Social/Community Education Campaign

Care Counts by Whirlpool

Ketchum

Best Campaign Supporting Education

Care Counts by Whirlpool

Pollock Communications

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

CMC Cranberry Friendsgiving Photo Contest Social Media Campaign

Wake Forest University

Best Online Newsroom of the Year

Wake Forest University's dynamic online newsroom makeover

Irwin Gail Consumer Communications

Best Digital/Social Word-of-Mouth Campaign

Badger & Winters #WomenNotObjects

Irwin Gail Consumer Communications

Best Use of Video in a Digital/Social Environment

Badger & Winters #WomenNotObjects

Irwin Gail Consumer Communications

New Agency of the Year

Rebel Cause/Irwin Gail Communications - One Agency. Two Brands. A Revolutionary Model for the Modern PR Agency

W Taipei Hotel

Best Use of Video in a Digital/Social Environment

W Taipei Hotel's Summer Launch Campaign on Facebook

RockOrange

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility

A Wild Tale of Helping a Brand Find Its Digital Voice

Elizabeth Arden

Digitally/Socially Engaged Brand of the Year

Elizabeth Arden’s Digital Brand Engagement Campaign

Elizabeth Arden

PR Pro of the Year Under 40

Christina Bennett

TurboTax

Digitally/Socially Engaged Brand of the Year

TurboTax Tax Year 2015

TurboTax

Best Measurement of Digital/Social Communications

TurboTax Tax Year 2015

Allen & Gerritsen

Best Use of Digital/Social to Pitch Traditional Media

The Upworthy Jump Ball

SolarWinds

Best Microsite or Specialized Website

SolarWinds IT Trends Index

Honeywell Hometown Solutions

Best Social Network Messaging Strategy

KidSmartz Social Media Strategy

The National Center For Missing and Exploited Children

Best Social Network Messaging Strategy

KidSmartz Social Media Strategy