Arketi Group Earns MarCom Gold Award for Cbeyond PR Campaign

Arketi Group (, a BtoB technology public relations and digital marketing firm, was recognized for its exceptional work in the BtoB PR arena, earning a MarCom Gold Award for Publicity Campaign for its PR campaign for Cbeyond, an IT and communications company serving small businesses.

Arketi’s work with Cbeyond secured more than 550 placements and generated more than 38 million impressions, with articles in InformationWeek, American Express OPEN Forum, Bloomberg BusinessWeek, Investor’s Business Daily and Reuters. The program also garnered significant local media coverage in 40+ local media outlets and 30+ placements in Chamber of Commerce publications, while the companion thought-leadership webinar series generated nearly 1,000 leads.

"Arketi strives to build and execute public relations campaigns that help our clients generate the awareness they need to build thought leadership and increase revenue," said Mike Neumeier, APR, principal of Arketi Group. "We’ve worked with Cbeyond for several years to surpass these goals and look forward to working with their talented public relations and marketing team as they grow and transform their business."

Cbeyond has worked with Arketi Group for more than five years on strategic public relations programs designed to reach various audiences, including small businesses in Cbeyond’s 14 markets.

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
double exposure of businessman hand working with new modern computer and business strategy as concept
Legacy Marketing Budget Roadmap: Millennials Are Disrupting the Age-Old Balance of Marketing Power, Study Says

Millennial small and medium sized business (SMBs) leaders are redefining the...

Fairsail, five-generation workforce, holistic understanding, HR challenges, HR leaders, life expectancy, Marketing, modern workforce, people challenges, people scientists, Pr, predictive insights, Public relations, workforce challenges
Five Generations Flying Blind: Today's HR Challenges Find Businesses Hiring “People Scientists” to Gain Better Insight

There have never been so many generations in the workplace, causing...

brand curse, Brand engagement, Brand Keys. social networking brands, Brand loyalty, consumer expectations, customer loyalty, digital brands, emotional engagement, loyalty leaders, loyalty shift, Marketing, Pr, Public relations, Robert Passikoff
2016’s Brand Loyalty Leaders: Increasing Digital Domination Sees Traditional Brands Losing More Ground

Google, Amazon, Apple, Netflix & Facebook Define Loyalty for Consumers More...

Thought Leaders On Deadline
advertising clients, agency clients, business relationships, client relationships, comms clients, Dave Marinaccio, difficult clients, human factor, LMO Agency, Marketing, Pr, Public relations
Dealing with Difficult Comms Clients: Find a Way to Love Them, Or Learn to Let Them Go

By Dave Marinaccio, CCO and Co-Founder, LMO Agency “It’s not personal,...

AirPR, journalist pitching, journalist research, Lorraine Sanders, Marketing, Media Relations, media strategist, medias entrepreneur, Pr, PR pitching, Public relations, Rebekah Iliff, thought leadership
Exploring Today’s Media Landscape: A Journalist Turned Media Entrepreneur Talks PR

By Rebekah Iliff, Chief Strategy Officer, AirPR Pitching journalists is a...

3BL Media, Corporate sustainability, CSR perspectives, Domtar Corporation, Gary Weiland, Marketing, Pr, Public relations, sustainability content, sustainability efforts, Sustainability reporting
CSR Perspectives: Getting Your Company’s Sustainability Efforts Recognized

By Gary Weiland, Strategic Communications Consultant Like many companies, every year...