Arketi Group (www.arketi.com), a BtoB technology public relations and digital marketing firm, was recognized for its exceptional work in the BtoB PR arena, earning a MarCom Gold Award for Publicity Campaign for its PR campaign for Cbeyond, an IT and communications company serving small businesses.
Arketi’s work with Cbeyond secured more than 550 placements and generated more than 38 million impressions, with articles in InformationWeek, American Express OPEN Forum, Bloomberg BusinessWeek, Investor’s Business Daily and Reuters. The program also garnered significant local media coverage in 40+ local media outlets and 30+ placements in Chamber of Commerce publications, while the companion thought-leadership webinar series generated nearly 1,000 leads.
"Arketi strives to build and execute public relations campaigns that help our clients generate the awareness they need to build thought leadership and increase revenue," said Mike Neumeier, APR, principal of Arketi Group. "We’ve worked with Cbeyond for several years to surpass these goals and look forward to working with their talented public relations and marketing team as they grow and transform their business."
Cbeyond has worked with Arketi Group for more than five years on strategic public relations programs designed to reach various audiences, including small businesses in Cbeyond’s 14 markets.