archer>malmo Names Bata New Chief Public Relations Officer

archer>malmo (www.archermalmo.com), a Memphis-based marketing communications agency, announced that veteran public relations professional Naomi Bata has joined the team as chief public relations officer. She will report to Russ Williams, the agency’s CEO.

Bata, a former vice president at Cohn & Wolfe in Chicago, will oversee the public relations and experiential marketing divisions, which offer public relations and communications services to a diverse roster of national and Memphis-based clients. These services include strategic national and trade media relations, social media monitoring and outreach, issues management support, and large-scale experiential marketing.

"As a seasoned PR professional with a diverse agency background, Naomi is an invaluable addition to our public relations team," Williams said. "We’re thrilled to benefit from her fresh and innovative perspective and are looking forward to her leadership."

"I am thrilled to begin working with the extremely talented group of professionals at archer>malmo," Bata said. "The agency’s roster of clients and dynamic business model is impressive, and I’m looking forward to helping archer>malmo’s clients navigate today’s increasingly complex media and communications environment to ensure the growth and success of their brands."

PR Biz Update PR Agency News PR People Marketing Trends
Digital Brand Expressions, Digital marketing, Marc Engelsman, marketer benefits, Marketing, marketing compensation, marketing salaries, Pr, Public relations, search marketing, search marketing professionals, SEMPO
Industry Salary Report: New Search Marketer Survey Shows Salaries On the Rise, with Largest Growth In the 100k+ Range

Search and digital marketing nonprofit firm SEMPO recently announced the results...

attracting talent, company leadership, effective leaders, HR professionals, interview training, leadership quality, leadership training, Marketing, Pr, Public relations, succession management, Talent management, The McQuaig Institute
What’s the Connection Between Effective Leadership and Recruiting Success? Few HR Pros Believe Their Leaders Are “Very Effective”

The quality of a company’s leadership is having a big impact...

company data, Data breach, data sensitivity, data sharing, Marketing, media headlines, Peter Hart, Pr, privacy protection, privacy-protection rules, Progressive Policy Institute, Public Opinion Strategies, Public relations, retail companies
Consumers Throw Down the Privacy Gauntlet: Virtually All Want One Set of Rules Protecting Their Online Data

94 Percent of Internet Users Agree All Companies Should Follow Same...

Thought Leaders On Deadline
connected content, connected economy, content challenges, content fitness, content impact, Content marketing, creative storytellers, Mark Nardone, Marketing, modern marketer, PAN Communications, Pr, PR content, Public relations
Why Your Content is Missing the Mark in the Connected Economy—5 Key Takeaways from PAN’s 2016 Content Fitness Report

By Mark Nardone, Executive Vice President, PAN Communications Since 2014, PAN...

blaming the public, Gary Frisch, lengthy TSA screenings, Marketing, misguided messaging, Pr, PR patdown, Public relations, Swordfish Communications, TSA challenges, TSA issues
PR Patdown: Blaming Travelers for Long Security Lines Shows the TSA Just Doesn’t Get It

By Gary Frisch, Founder and President, Swordfish Communications I don’t use...

communications preferences, four-generation workforce, Lisa Eifert, Marketing, mass notification services, multigenerational communication, multimodal messaging, One Call Now, Pr, Public relations, Send Word Now
Multigenerational Communication: Bridging the Gap Between Today’s Four-Generation Workforce

By Lisa Eifert, Director of Marketing, One Call Now While dissecting...