archer>malmo Names Bata New Chief Public Relations Officer

archer>malmo (, a Memphis-based marketing communications agency, announced that veteran public relations professional Naomi Bata has joined the team as chief public relations officer. She will report to Russ Williams, the agency’s CEO.

Bata, a former vice president at Cohn & Wolfe in Chicago, will oversee the public relations and experiential marketing divisions, which offer public relations and communications services to a diverse roster of national and Memphis-based clients. These services include strategic national and trade media relations, social media monitoring and outreach, issues management support, and large-scale experiential marketing.

"As a seasoned PR professional with a diverse agency background, Naomi is an invaluable addition to our public relations team," Williams said. "We’re thrilled to benefit from her fresh and innovative perspective and are looking forward to her leadership."

"I am thrilled to begin working with the extremely talented group of professionals at archer>malmo," Bata said. "The agency’s roster of clients and dynamic business model is impressive, and I’m looking forward to helping archer>malmo’s clients navigate today’s increasingly complex media and communications environment to ensure the growth and success of their brands."

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
contextual content, local marketing, Local Search Association, Marketing, marketing solutions, Pr, Public relations, purchase decision, shopping influencers, shopping patterns, Thrive Analytics, Why Before the Buy, YP
The Why Before the Buy: Study Reveals New Insights on Consumer Behavior and Local Business Impact

New research from local marketing solutions provider YP, publisher of and...

culture-centric, Employee engagement, Halloween in the workplace, Halloween party, Klick, Leerom Segal, Marketing, Pr, Public relations, work celebrations, workplace creativity, workplace expression
Celebrating Halloween at Work Leads to Higher Employee Engagement: Two Thirds of Employees Plan to Dress Up

With Halloween around the corner and office celebrations on the rise,...

Accenture Interactive, brand strategy, brand website, irrelevant recommendations, Marketing, overwhelming options, Personalization, personalization maturity, personalized experiences, Pr, Public relations, retailer website. streamlined customization, stunted growth
Stunted Growth: Consumers Want Personalized Offerings—But Brands Are Still Struggling to Deliver

Most Brands Still In Stage 1 or 2 of a 5-Stage...

Thought Leaders On Deadline
cyber attack, cybersecurity, Denial of Services, Domain name system, Dynamic Network Services, junk data, Marketing, Pr, Public relations, Solomon McCown, T.J. Winick, website attack
Cybersecurity PR: How Last Week’s Impacted Sites Should Respond

By T.J. Winick, Vice President, Solomon McCown On Friday morning, some...

Content marketing, content promotion, Earned media, engaged followers, industry leaders, influencers, Marketing, Media monitoring, Media strategy, MediaMiser, Pr, Public relations, social platforms, writing reviews
Utilizing Influencers to Move Your Content

By Research Staff, MediaMiser Influencers are more than just experts within a...

Media Relations Perspectives: How To Be an Effective Media Spokesperson

By Mackenzie Whitfield, Harden Communications Partners Love it or hate it,...